Elliot Brown Watches
| Company type | Private |
|---|---|
| Industry | Watchmaking |
| Founded | 2013 |
| Founder | Ian Elliot, Alex Brown |
| Headquarters | Dorset, UK |
| Website | elliotbrownwatches.com |
Elliot Brown Watches is a British watchmaker and purveyor of watches to the British Armed Forces based in Dorset, England founded by Ian Elliot and Alex Brown.[1]
History
Former co-founder of Animal clothing, Ian Elliot started Elliot Brown Watches in 2013 with the head of the company's watch department, Alex Brown.[2]
In 2017, a 'specialist branch of the military', reported to be the Special Boats Service,[3][4] requested that Elliot Brown design a watch specifically for use by active personnel. The brand produced the 'Holton Professional' which featured a prominent bezel designed to be turned easily by members wearing gloves, and Superluminova markings that whilst highly legible, do not produce a flare that is visible through night vision goggles.[5]
In 2018, the brand's Holton Professional was added to NATO's procurement list allowing it to be issued to service personnel.[5]
Collaborations
Elliot Brown has produced several watches in partnership and collaboration with organisations and companies such as the RNLI,[6] Mountain Rescue England and Wales,[7] and Land Rover.[8]
The company also continues to collaborate on 'unit' watches with branches of the UK military and in response to specific briefs, as with the Holton Profesional and Beachmaster.[4]
References
- ^ Frost, Maisha (2013-11-20). "Animal founder launches new range of watches for the boardroom". Express.co.uk. Retrieved 2026-02-11.
- ^ "Animal co-founder launches Elliot Brown watch company". T3. 2013-07-05. Retrieved 2026-02-10.
- ^ "Elliot Brown & The Special Boat Service". Watches of Espionage. 2024-07-16. Retrieved 2026-02-11.
- ^ a b Time+Tide (2025-12-20). "British watchmaking is synonymous with an adventurous spirit". Time+Tide Watches. Retrieved 2026-02-11.
- ^ a b "BREAKING NEWS: NATO approves Elliot Brown watch for military issue". WatchPro. 2018-11-22. Archived from the original on 2021-02-26. Retrieved 2026-02-11.
- ^ Nielson, Daniel. "The Talisman: Elliot Brown Watches". Sidetracked.
- ^ "| Elliot Brown Canford Mountain Rescue Edition Watch | Review". Outdoors Magic. Retrieved 2026-02-11.
- ^ "Watches: heading off-road? Get a timepiece to match your wheels". Top Gear. 2022-10-14. Archived from the original on 2024-09-09. Retrieved 2026-02-11.