Effie (musician)

Effie
Born
Kim Na-hyun

Busan, South Korea[1]
Occupation
  • Musician
Musical career
GenresHyperpop
Years active2019–present
Labels
  • Sound Republica
  • A Mass Culture

Kim Na-hyun (Korean: 김나현), better known by the stage name Effie, is a hyperpop musician from South Korea.[2] She began releasing music independently on SoundCloud in 2019, while still in high school.

Career

Effie released her first EP, Neon Genesis, at the age of 18, after being inspired by the music of Drain Gang. Effie, and the release of this EP, have been associated with the birth of South Korea's "sad girl movement".[3][4] Effie released her debut album E on March 28, 2025.[5] The title of the album pays homage to Ecco2k's album of the same name.[3]

In August 2025, she released the EP Pullup to Busan 4 More Hyper Summer It’s Gonna Be a Fuckin Movie, which was met with critical acclaim. Pitchfork gave the EP a 7.6/10, saying Effie's performance "oozes personality".[6] Jon Caramanica of the New York Times ranked the EP as the best album of 2025.[7]

Discography

Studio albums

  • E (2025)

Extended plays

  • Neon Genesis (2021)
  • Pullup to Busan 4 More Hyper Summer It’s Gonna Be a Fuckin Movie (2025)

Accolades

Awards and nominations

Name of the award ceremony, year presented, category, nominee(s) of the award, and the result of the nomination
Award ceremony Year Category Nominee(s) Result Ref.
Korean Music Awards 2026 Musician of the Year Effie Pending [2]
Album of the Year Pullup to Busan 4 More Hyper Summer It's Gonna Be a Fuckin Movie Pending
Best Hip-Hop Album Pending
Best Hip-Hop Song "Can I Sip" (담배) Pending
Best Electronic Album E Pending
Best Electronic Song "Open Ur Eyes" Pending

Listicles

Name of publisher, year listed, name of listicle, and placement
Publisher Year Listicle Placement Ref.
NME 2026 The NME 100 Placed [8]

References

  1. ^ "10월의 아티스트 Effie" [October's artist, Effie]. Melon (in Korean). October 2, 2025. Retrieved February 6, 2026.
  2. ^ a b "에피(Effie), 한대음 6개 부문 최다 후보…우희준·엔믹스·이찬혁·제니 5개 부문" [Effie leads the pack with six nominations, while Huijun Woo, Nmixx, Lee Chan-hyuk, and Jennie each receive five nominations]. Newsis (in Korean). February 5, 2026. Retrieved February 6, 2026.
  3. ^ a b Pace-McCarrick, Solomon (April 7, 2025). "Effie is South Korea's first hyperpop hero". Dazed. Retrieved January 10, 2026.
  4. ^ Junaini, Hidzir (March 24, 2025). "Effie will 'open ur eyes' with her euphoric hyperpop single — watch". Bandwagon. Retrieved January 10, 2026.
  5. ^ Junaini, Hidzir (February 28, 2025). "The kawaii hip-hop of Korean Sad Girl singer/rapper Effie bubbles in new single '코카콜라(coca-cola)' — watch". Bandwagon. Retrieved January 10, 2026.
  6. ^ Jayasuriya, Mehan (December 4, 2025). "Effie: pullup to busan 4 morE hypEr summEr it's gonna be a fuckin moviE EP". Pitchfork. Retrieved January 10, 2026.
  7. ^ Carmainca, Jon; Zoladz, Lindsay (December 5, 2025). "Best Albums of 2025". The New York Times.
  8. ^ Lee, Jae-hoon (February 12, 2026). 하투하·키키·이프아이·베돈크·에피, 英 NME가 주목한 올해 신인. Newsis (in Korean). Retrieved February 13, 2026 – via Naver.
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