Edikted
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 2020 |
| Founder | Dedy Shwartzenberg, Zvika Alon |
| Headquarters | , U.S. |
Number of locations | 11 (2025) |
Key people | Dedy Shwartzberg (CEO) |
| Products | Apparel, accessories |
| Website | edikted |
Edikted LLC (pronounced "addicted"[1]) is an Israeli fast fashion retail company headquartered in the United States.[2] Originally founded in 2020 as an online store, the company has gained significant popularity among Generation Z females.[3]
Development
Edikted was founded in Tel Aviv in 2020 by entrepreneurs Dedy Shwartzenberg and Zvika Alon.[2] Shwartzenberg had previously worked with Israeli fashion company Adika.[1]
Marketing
Edikted has been noted for its widespread advertising and marketing on social media platform TikTok. The company saw a rise in popularity from users posting with "#edikted". The hastag had 183.6 million views on TikTok as of 2022,[1] and Edikted's TikTok account has 820,000 followers as of 2025.[3]
Edikted also holds mobile "pop-up" events that tour across colleges and universities in the United States.[4]
Stores
Edikted currently operates 11 brick-and-mortar stores in the United States:[3]
- 518 Broadway, (SoHo, New York, New York)
- The Grove at Farmers Market (Los Angeles, California)
- Mall of America (Bloomington, Minnesota)
- King of Prussia, (King of Prussia, Pennsylvania)
- The Galleria (Houston, Texas)
- Town Center at Boca Raton (Boca Raton, Florida)
- Roosevelt Field (Uniondale, New York)
- Tysons Corner Center (Tysons, Virginia)
- Fashion Valley (San Diego, California)
- Americana at Brand (Glendale, California)
- Irvine Spectrum Center (Irvine, California)
References
- ^ a b c Spruch-Feiner, Sara (January 6, 2022). "Meet Edikted, Gen Z's new favorite brand". Glossy. Retrieved December 18, 2025.
- ^ a b "Edikted - 2025 Company Profile & Team - Tracxn". tracxn.com. September 6, 2025. Retrieved December 18, 2025.
- ^ a b c Smith, Allison (April 9, 2025). "TikTok-viral brand Edikted is doubling its retail footprint in 2025". Modern Retail. Retrieved December 18, 2025.
- ^ Zollo, Alexis (April 17, 2024). "Edikted makes its fourth stop of tour at UCF". The Charge. Retrieved December 18, 2025.