Echoes (record label)

Echoes
Parent companySony Music Labels
FoundedSeptember 12, 2024 (2024-09-12)
FounderTaichi Hirose
Shuya Yamamoto
Yohei Yashiro
Mitsuki Hirabayashi
DistributorsSony Music Solutions
The Orchard
GenreVarious
Country of originJapan
LocationChiyoda, Tokyo[1]
Official websiteechoes-label.com

Echoes is a Japanese record label and talent agency owned by Sony Music Labels, a subsidiary of Sony Music Entertainment Japan.[1] Self-described as "a label that resonates with the expression of music and art", it was founded on September 12, 2024. The label's notable artist includes Yoasobi (Ayase and Lilas Ikuta), Aooo, Asmi, and Tatsuya Kitani, among others.

History

On September 12, 2024, Sony Music Entertainment Japan announced a launch of new record label and talent agency, Echoes, alongside revealing the label's first three artists—duo Yoasobi, musical project Maisondes, and rock band Aooo, as well as being in charge of developing music platform Mecre.[2] The label was founded by Taichi Hirose, Shuya Yamamoto, Yohei Yashiro, and Mitsuki Hirabayashi.[3] Echoes aims to "focus on discovering artists who resonate with them, further increasing the diversity of the label and releasing works by new talents" to "reverberate, respond, and grow beyond all boundaries."[4]

Besides musicians, illustrator and animator Ai Nina, and character Puppet Sunsun also joined the label.[5][6] On March 14, 2025, Echoes partnered with manga magazine Weekly Shōnen Sunday to launch a project as a sub-unit of Maisondes, called Nichimezo (日曜日のメゾンデ, Nichiyōbi no Mezonde; lit. 'Monday's Maisondes'), to contribute songs based on manga published on Weekly Shōnen Sunday and webcomic platform Sunday Webry.[7] Since April 1, 2025, SMEJ transferred Yashiro from Echoes to Music Ray'n for becoming a representative director,[8] and appointed Manabu Tsujino to be a representative of Echoes.[9]

Echoes Baa

Echoes organized Echoes Baa, a stage at the Central Music & Entertainment Festival, held annually at the Red Brick Park Special Venue, Yokohama Red Brick Warehouse, Yokohama. The inaugural edition was held from April 5 to 6, 2025.[10] The line-up features both artists under the label and outside acts.[11] In addition to the stage, it had activities like DJ sets, workshops, and several new forms of entertainment experiences, as well as pop-up store Echoes Maaket.[12]

List of Echoes Baa editions
Edition Date Venue Lineup Ref.
2025 April 5, 2025 Red Brick Park Special Venue,
Yokohama Red Brick Warehouse
[13]
April 6, 2025
2026 April 4, 2026
[14]
April 5, 2026

Artists

  • Yoasobi (2024–present)
  • Maisondes (2024–present)
    • Nichimezo (2025–present)
  • Aooo (2024–present)
  • Ai Nina (2024–present)
  • Nomelon Nolemon (2025–present)
  • Asmi (2025–present)
  • Puppet Sunsun (2025–present)
  • Tatsuya Kitani (2025–present)
  • Kano (2026–present)

Works

Discography

  • Aooo – Aooo (2024)[15]
  • Yoasobi – The Book, The Book 2, and The Book 3 vinyl edition (2024)
  • Aooo – Fooocus (2025)[16]
  • Nomelon Nolemon – Halo – EP (2025)[17]
  • Lilas Ikuta – Laugh (2025)
  • Nomelon Nolemon – Eye (2026)[18]
  • Kano – Tokimekisagi – EP (2026)[19]
  • Aooo – Rooom (2026)[20]
  • Tatsuya Kitani – Dekai and Pure (2026)[21]

Videography

  • Yoasobi – The Film 3 (video album; 2025)
  • Nina Ai – Luca (animated short film; 2026)[22]

References

  1. ^ a b "【お詫び】2025年4月16日(水)発売 Aooo「Fooocus」初回生産限定盤の誤表記につきまして". Sony Music Entertainment Japan (in Japanese). April 25, 2025. Retrieved July 26, 2025. (株)ソニー・ミュージックレーベルズ Echoes制作部 (Sony Music Labels Inc., Echoes Production Department)
  2. ^ "YOASOBI、MAISONdes、Aoooら擁する新マネジメント&レーベル・Echoes発足". Natalie (in Japanese). September 12, 2024. Retrieved July 18, 2025.
  3. ^ "YOASOBI、MAISONdesを手掛けたスタッフが集まり作られた新レーベル「Echoes」とは?【ON.PEOPLE】". The First Times (in Japanese). September 12, 2024. Retrieved July 18, 2025.
  4. ^ "ソニーミュージックがYOASOBI、MAISONdesを擁する新マネジメント&レーベル「Echoes」を発足". Sony Music Entertainment Japan (in Japanese). September 12, 2024. Retrieved July 18, 2025.
  5. ^ "YOASOBI「夜に駆ける」MVを手がけたアーティスト・nina、YOASOBIが所属する「Echoes」に参加決定". The First Times (in Japanese). October 1, 2024. Retrieved July 18, 2025.
  6. ^ "パペットスンスンがアーティストデビュー! 自ら作詞したデビュー曲『とてと』は朝に聴きたいまっすぐな楽曲。本人コメントとMVも到着". Walkerplus (in Japanese). July 1, 2025. Retrieved July 18, 2025.
  7. ^ "SME Echoes×小学館「マンガ×音楽」新プロジェクト「日曜日のメゾンデ」スタート". Magmix (in Japanese). March 14, 2025. Retrieved July 27, 2025.
  8. ^ "ソニーミュージック、2025年度のグループ会社役員人事を発表". Musicman (in Japanese). March 14, 2025. Retrieved July 18, 2025.
  9. ^ "ソニー・ミュージックエンタテインメント 役員人事 4月1日付". Oricon Biz (in Japanese). March 14, 2025. Retrieved July 18, 2025.
  10. ^ "新都市型フェス"CENTRAL"内にて新レーベル"Echoes"の発信基地"Echoes Baa"開催決定。第1弾でYOASOBI、MAISONdes、Aooo、NOMELON NOLEMON出演発表。SPゲスト FRUITS ZIPPERも". Skream! (in Japanese). January 30, 2025. Retrieved July 18, 2025.
  11. ^ "都市型フェス『CENTRAL』タイムテーブル発表 『Echoes Baa』SPゲストにasmi、Chevon、TOMOOら". Real Sound (in Japanese). March 7, 2025. Retrieved July 18, 2025.
  12. ^ Okamoto, Takayuki (April 25, 2025). "'Bringing the Sounds of Japan to the World': YOASOBI & More Bring 2 Days of Music to CENTRAL's Echoes Baa Stage". Billboard. Retrieved July 18, 2025.
  13. ^ ""日本の響きを世界へ"――YOASOBIらが横浜・赤レンガ倉庫に集結した2日間。 そしてEchoes Baaでしか手に入らなかった限定アイテムが、新たにローンチするECストア Echoes Maaketに登場!". Encore (in Japanese). April 21, 2025. Retrieved February 24, 2026.
  14. ^ "横浜で開催の新都市型フェス『CENTRAL』 『Echoes Baa 2026』最終ラインナップはBalming Tiger、jo0ji、星街すいせい、華乃". Spice (in Japanese). February 20, 2026. Retrieved February 25, 2026.
  15. ^ "Aooo、10/16にメジャー1stアルバム『Aooo』発売 新曲含む5曲先行配信開始&初のライブツアー開催も決定". Billboard Japan (in Japanese). September 19, 2024. Retrieved July 18, 2025.
  16. ^ "Aooo/4人組ロックバンド・Aooo(アウー)、4/16(水)に1st EP『Fooocus』発売決定!". Entameclip (in Japanese). March 10, 2025. Retrieved July 18, 2025.
  17. ^ "NOMELON NOLEMON | 『機動戦士Gundam GQuuuuuuX』で挿入歌を務める楽曲を収録したCD 『HALO – EP』 を7月2日(水)に発売することが決定!". Galpo (in Japanese). June 7, 2025. Retrieved July 18, 2025.
  18. ^ "NOMELON NOLEMON、新曲「シーグラス」配信リリース&3rdアルバム発売決定 ソロ・ライヴ開催も". CDJournal (in Japanese). November 28, 2025. Retrieved November 28, 2025.
  19. ^ "華乃、マネジメント&レーベル〈Echoes〉所属を発表、1st EP詳細も解禁". Ototoy (in Japanese). February 14, 2026. Retrieved February 15, 2026.
  20. ^ "Aooo、2ndアルバム『Rooom』6/3リリース。ジャケット、初回盤映像内容、新アー写公開。新曲「クエスチョン」3/25先行配信決定". Skream! (in Japanese). March 18, 2026. Retrieved March 18, 2026.
  21. ^ "キタニタツヤが来年7月にEve、イルカポリス、amazarashi、Silica Gel迎えた対バンライブ開催". Bezzy (in Japanese). December 14, 2025. Retrieved December 14, 2025.
  22. ^ Tan, Melvyn (February 2, 2026). "Anime Short Film LUCA, About A Girl and a Shapeshifter, Debuts on YouTube". Anime Trending. Retrieved February 3, 2026.
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