Eastroc Beverage
| Eastroc | |
Native name | 东鹏饮料（集团）股份有限公司 |
| Formerly | Shenzhen Eastroc Beverage Industry Co., Ltd. |
| Company type | Public |
| SSE: 605499 SEHK: 9980 | |
| Industry | Beverage |
| Founded | 1987 |
| Headquarters | Shenzhen, Guangdong, China |
Key people | Lin Muqin (Chairman) |
| Products | Eastroc Super Drink |
| Revenue | CN¥15.83 billion (2024) |
| CN¥3.33 billion (2024) | |
| Total assets | CN¥22.68 billion (2024) |
| Total equity | CN¥7.69 billion (2024) |
| Website | www |
Eastroc Beverage (Group) Co. Ltd. (Eastroc; Chinese: 东鹏饮料; pinyin: Dōngpéng Yǐnliào) is a Chinese beverage company that focuses on energy drinks, beverage products and sports beverages.
Background
Eastroc was founded in 1987 and was established in 1994 as a state-owned company/ making.[1][2] Eastroc focused on herbal tea beverages but due to the dominance of Wong Lo Kat, it did not perform strongly and came close to bankruptcy at one point.[2]
In 2003, Eastroc general sales manager Lin Muqin acquired the company and restructured it as a limited company.[2]
Lin changed the company's direction to focus on energy drinks after seeing the growth of Red Bull. The move attracted controversy where it was accused of plagiarising Red Bull. However Eastroc succeeded by making products cheaper to target the lower end of the market rather than competing with Red Bull directly in the high end market. Eastroc also used online marketing and entertainment channels to advertise its products. Eastroc's breakthrough came in 2016 when Krating Daeng and Reignwood Group engaged in a legal battle over Red Bull licensing. This gave Eastroc the opportunity to expand in China's energy drink market. By the time the lawsuit ended in 2021 Eastroc had already overtaken Red Bull in China sales.[2]
In 2021, Eastroc held its initial public offering on the Shanghai Stock Exchange to become a listed company.[2]
In 2022, Eastroc planned to list global depositary receipts on the SIX Swiss Exchange.[3] However these plans did not materialise and in December 2024, it was reported Eastroc was looking at listing in Hong Kong.[4]
In February 2026, Eastroc held a secondary listing on the Hong Kong Stock Exchange.[1]
References
- ^ a b "Chinese energy drink maker Eastroc's shares debut flat in Hong Kong". South China Morning Post. 3 February 2026. Retrieved 15 March 2026.
- ^ a b c d e Lau, Chi Hang (13 April 2025). "Red Bull slayer Eastroc chases Hong Kong IPO to boost global charge". Bamboo Works. Retrieved 15 March 2026.
- ^ "Eastroc Beverage Picks Banks for $500 Million Zurich GDR". Bloomberg News. 11 August 2022. Archived from the original on 3 October 2022. Retrieved 15 March 2026.
- ^ Cao, Dong (5 December 2024). "Drink Maker Eastroc Beverage Is Said to Weigh Hong Kong Listing". Bloomberg News.