Dimers

Dimers
TypePrivate
IndustrySports betting technology
Founded2019 (iRival Media)
2015 (Hypometer Technologies)
FounderAdam Fiske, Nick Slade, Katie Prowd, Darryl Woodford
Headquarters
  • Melbourne, Australia
  • New York, United States
,
Key people
Adam Fiske (CEO)

Nick Slade (Chief Content Officer)
Katie Prowd (COO)

Darryl Woodford (CTO)
ProductsDimers Pro, Dimers Platinum, Bettorverse, predictive analytics tools, odds comparison
ServicesSports betting insights, data-driven picks, betting tools, B2B betting analytics
ParentCipher Sports Technology Group
Websitedimers.com

Dimers is a sports betting analytics platform that provides predictive tools, data-driven insights, news, and betting content for sports fans and bettors.[1][2] Operating under the umbrella of Cipher Sports Technology Group,[3][4] Dimers has offices in New York and Melbourne.[5]

History

Dimers.com was launched on August 1, 2020, shortly after its parent company Cipher Sports Technology Group was formed through the merger of two Australian companies: iRival Media and Hypometer Technologies.[6] iRival Media, founded in October 2019 by Adam Fiske and Nick Slade, focused on delivering content to the sports betting market.[7] Hypometer Technologies, established in 2015 by Katie Prowd and Darryl Woodford, specialized in predictive analytics and machine learning for sports.[7][8]

Dimers’ data has been cited by publications such as Sports Illustrated,[9] USA Today,[10] and The Arizona Republic.[5]  

Partnerships and Collaborations

In 2020, Dimers partnered with SportCaller to offer free-to-play games, aiming to drive customer acquisition and engagement for U.S. sportsbooks.[11] The joint venture’s initial launch focused on the NBA Finals.[11]

In 2023, Dimers collaborated with MLS to provide sports betting content on MLSsoccer.com, including predictive analytics and editorial pieces to assist fans in making informed betting decisions.[3][12][13]

Awards

  • Dimers Platinum: Nominated for Best Tech at the 2025 iGB Affiliate Awards[14][15]

References

  1. ^ P, Wladimir (2023-04-07). "Dimers.com Launches AI-Powered Sports Betting Model Bettorverse". European Gaming Industry News. Retrieved 2025-05-27.
  2. ^ "The rise of spot fixing and a playbook to stop it". insidersport.com. 2025-08-15. Retrieved 2025-08-29.
  3. ^ a b Elliott, Martyn (2023-06-21). "Cipher Sports Creating Collaborative Route For Sportsbook Partnerships". Retrieved 2025-05-27.
  4. ^ "Melbourne sports-tech company raises $5m for US expansion". Australian Financial Review. 2022-07-13. Retrieved 2025-05-27.
  5. ^ a b Ortiz, Jenna. "Oklahoma State vs Baylor picks, predictions, odds: Who wins college football Week 9 game?". The Arizona Republic. Retrieved 2025-05-27.
  6. ^ America, Gaming. "Newcomer Cipher Sports Technology sets its sights on booming US market". gamingamerica.com. Retrieved 2025-05-27.
  7. ^ a b "Cipher Sports Technology puts forward its offering to the industry". www.gamblinginsider.com. Retrieved 2025-05-27.
  8. ^ Yogonet. "Australia's Hypometer and iRival Media to compete in US sports betting market as Cipher STG | Yogonet International". www.yogonet.com. Retrieved 2025-05-27.
  9. ^ "New Report Shows Impact of Torpedo Bat Usage For Cal Raleigh of Seattle Mariners". Seattle Mariners On SI. 2025-05-02. Retrieved 2025-05-27.
  10. ^ Anderson, Jason. "Nuggets vs. Clippers Game 4: Predictions, picks, odds for 2025 NBA playoff series". USA TODAY. Retrieved 2025-05-27.
  11. ^ a b "Dimers branches into US market with SportCaller joint-venture - SBC Americas". 2020-09-30. Retrieved 2025-05-27.
  12. ^ "Dimers agrees betting content deal with MLS". SportBusiness. 2023-05-19. Retrieved 2025-05-27.
  13. ^ "Major League Soccer collaborates with Dimers.Com". www.gamblinginsider.com. Retrieved 2025-05-27.
  14. ^ "iGB Affiliate Awards: 2025 shortlist revealed". www.igbaffiliate.com. 2025-05-09. Retrieved 2025-06-15.
  15. ^ "iGB Affiliate Awards 2025 announces its finalists » Gaming And Media". g-mnews.com. 2025-05-22. Retrieved 2025-06-23.