Digitas Health
| Company type | Subsidiary |
|---|---|
| Industry | Marketing (Health care) |
| Predecessor | Medical Broadcasting Corporation |
| Founded | 1990 |
| Headquarters | , |
Key people | Brian Lefkowitz (President) |
| Services | Marketing agency |
Number of employees | 600 (2014) |
| Parent | Publicis |
| Website | www |
Digitas Health is an American interactive marketing agency catering exclusively to healthcare and pharmaceutical companies.
History
The company was founded in 1990 as Medical Broadcasting Corporation and became a unit of Digitas in 2006 as Digitas Health.[1] In 2011, the agency became independent of Digitas, and integrated into the Publicis Healthcare Communications Group (PHCG), the world’s largest healthcare communications network.[2] PHCG is part of Paris-based Publicis Groupe the world’s third-largest communications group, second-largest media counsel and buying group, and in digital and healthcare communications.[3]
In 2014, Digitas Health was re-branded as Digitas Health LifeBrands with more than 600 employees working in Philadelphia, New York, San Francisco, London, and Mumbai.[4][5]
References
- ^ "Digitas to acquire Medical Broadcasting Co. - Boston Business Journal". Boston Business Journal. Retrieved 2015-12-29.
- ^ "Medical Broadcasting is called Digitas Health". www.bizjournals.com. Retrieved 2023-12-18.
- ^ "Publicis Healthcare Welcomes Digitas Health".
- ^ "Top 100 Agencies 2014 Digitas Health LifeBrands". MMM. July 2014. Retrieved 2015-12-29.
- ^ "Digitas Health appoints Craig Romanok as chief commercial officer to drive strategic growth and commercial excellence". PharmaLive and Outcomes. June 23, 2025.