Daydream (company)
| Company type | Private |
|---|---|
| Industry | E-commerce, artificial intelligence |
| Founded | July 2023 |
| Founder | Julie Bornstein |
| Headquarters | New York City, New York, U.S. |
| Website | daydream |
Daydream is an American fashion-technology company that operates a conversational fashion shopping platform using artificial intelligence search. Founded in 2023 by Julie Bornstein, Daydream launched publicly on June 25, 2025.[1][2]
History
Daydream was founded by entrepreneur Julie Bornstein following the sale of her earlier company, The Yes, to Pinterest.[3] In June 2024 Daydream announced it had raised US $50 million in seed financing co-led by Forerunner Ventures and Index Ventures, with additional investment from GV, True Ventures and model Karlie Kloss.[4][5][6][7]
In late 2024, Maria Belousova joined Daydream as Chief Technology Officer. She previously served as Chief Technology Officer at GrubHub.[2]
Products and technology
Daydream is a chat-based interface using generative AI for natural-language and image-prompted search.[8] Sources reported more than two million products from about 8,500 brands at launch.[9]
Business model
Daydream generates revenue from a commission on purchases completed with partner retailers. Daydream does not hold inventory, process payments or run advertising.[10][11]
References
- ^ AU, FashionNetwork com (2025-06-26). "Daydream launches". FashionNetwork.com. Retrieved 2025-08-01.
- ^ a b Mehta, Ivan (2025-06-25). "Julie Bornstein's Daydream is releasing an AI-powered chatbot for fashion-related shopping". TechCrunch. Retrieved 2025-07-26.
- ^ Rey, Jason Del. "E-commerce powerhouse Julie Bornstein unveils Daydream—an AI-powered fashion shopping agent that's 25 years in the making". Fortune. Retrieved 2025-07-26.
- ^ Mehta, Ivan (2024-06-20). "Daydream rakes in $50M seed funding to build an AI-powered search engine suited for e-commerce". TechCrunch. Retrieved 2025-07-26.
- ^ "How This Second-Time Founder Raised $50 Million for Her AI Startup in 2 Months". Inc.com. Archived from the original on 2024-09-18. Retrieved 2025-07-26.
- ^ "Retail tech startup Daydream raises $50 million seed round". www.bizjournals.com. 21 June 2024. Retrieved 2025-07-26.
- ^ Garfinkle, Allie. "AI and Web3 led May's new unicorn pack". Fortune. Retrieved 2025-08-01.
- ^ "AI Shopping Platform Daydream Launches in the US". The Business of Fashion. 2025-06-25. Retrieved 2025-07-26.
- ^ Milnes, Hilary (2025-06-25). "Is Daydream's AI Platform the Answer to Fashion's Discovery Problem?". Vogue. Retrieved 2025-07-26.
- ^ Chin, Kimberly (2024-06-24). "Daydream aims to power e-commerce search and discovery with AI". Axios. Retrieved 2025-07-26.
- ^ "How Female Founders Are Courting Investors in a Tough Climate". The Business of Fashion. 2025-03-27. Retrieved 2025-07-26.