Daniela Simpson
Daniela Simpson | |
|---|---|
| Alma mater | University of Economics, Prague UCLA Anderson School of Management (MBA) |
| Occupation | Marketing |
| Employer | Ferrara Candy Company |
| Spouse | Aaron Simpson |
Daniela Simpson (born May 11, 1976) is a marketing executive and an American businesswoman of Czech descent. She is currently the General Manager at Ferrara Candy Company, and is a two-time winner of the Most Innovative New Product Award in the non-chocolate category at the National Confectioners Association Sweets & Snacks Expo.[1]
Biography
Simpson's undergraduate degree is in marketing from University of Economics, Prague[2] and she received her MBA from UCLA Anderson School of Management. At Nestlé, where Simpson served as Marketing Director,[3] she oversaw a $500 million portfolio of brands.[4] Simpson led the creation of the US$100 million Skinny Cow chocolate business, which was included on Nielsen's list of 14 Breakthrough Innovations of the Year in 2013.
Simpson has earned two Most Innovative New Product Awards at the yearly National Confectioners Association Sweets & Snacks Expo. In 2016 she and her team received the award for Nerds Lucha Grande and in 2018 she won for Big Chewy Nerds.[5] As of 2018, Daniela Simpson is the general manager at the Ferrera Candy Company, overseeing their US$1.1 billion candy and fruit snacks business unit. She joined Ferrera after playing a role in the sale of the Nestlé Confections & Snacks business, which sold to Ferrera for US$2.8 billion in January, 2018.[6]
Daniela Simpson is married to Aaron Simpson, an animation producer.
References
- ^ "How to Use the '20/20/20 Rule' to Know If Demand for Your Startup Will Last". www.inc.com.
- ^ "Základy práce s PC a Windows". www.vse.cz.
- ^ Yoon, Eddie (30 December 2016). "Don't Overlook the Small Brands You Already Own". Harvard Business Review.
- ^ "Nestle USAs entrepreneurial director of marketing plus Woolworths joins CMO Momentum line-up". www.cmo.com.au. 31 May 2018.
- ^ "Big Chewy NERDS Wins Most Innovative New Product Award in Non-Chocolate Category at 2018 Sweets & Snacks Expo". www.businesswire.com. 23 May 2018.
- ^ "Nestle is selling its U.S. candy business to Ferrero for about $2.8 billion". www.usatoday.com.