Curvy Kate
| Founded | 2009 |
|---|---|
| Headquarters | 1 Harefield Road Uxbridge UB81PH, Uxbridge , United Kingdom |
Key people | Steve Hudson (Founder/Director) |
| Products | Lingerie & swimwear |
| Brands | Curvy Kate & Scantilly by Curvy Kate |
Curvy Kate is a lingerie brand specialising in D – K cup Bras and Swimwear. They are currently based in Uxbridge, London.[1] Experts in lingerie and fit, their lingerie is made specifically for fuller busts, designed and fit inhouse by an all-female design team. Designs span back band sizes of 28-44.[2] Curvy Kate officially launched in July 2009 at the Harrogate Lingerie Show.[3]
Curvy Kate focuses on a customer first ethos, using real women to fit test products and a diverse range of models across campaigns and social media content. This stance on diversity has been warmly received within the industry.[4][5][6]
Curvy Kate previously ran a ‘Star in a Bra’ competition to scout customer models to represent the brand in a section of campaigns, with winners including: Emma Tabor (2008) [7] Lauren Colfer (2009)[8] Laura Ann Smith (2010) Lizzie Haines (2011)[9] Sophie Morgan (2012)[10] Lotte Williams (2013) and Sophia Adams (2015).
In November 2015, Curvy Kate announced the launch of their new brand Scantilly in DD – HH cup sizes,[11] a darker and sexier iteration of the fuller bust Curvy Kate designs.
In recent years, they have launched a street interview-based initiative called ‘Uplift the Nation’, involving city wide take overs, street interviews and vox pop style games with members of the public.[12] This continues to drive their community-focused marketing initiatives.
Awards
2011
- Full Bust Brand of the Year – UK Lingerie Awards[13]
2012
- Full Bust Brand of the Year – UK Lingerie Awards
- Best Marketing Campaign – UK Lingerie Awards[14][15]
2014
- Lingerie and Beachwear Brand of the Year – UK Lingerie Awards
- Womenswear Brand of the Year – Drapers Awards[16]
2015
- Marketing Campaign of the Year – UK Lingerie Awards[17]
References
- ^ "Contacts Archived 2012-09-04 at the Wayback Machine." Curvy Kate Lingerie. Retrieved on 1 October 2013. "Curvy Kate Limited Unit 1, Hawthorn Centre, Elmgrove Road, Harrow, Middlesex HA1 2RF, United Kingdom"
- ^ "Curvy Kate Lingerie". Boudoirlingerie.co.uk. Retrieved 2013-10-24.
- ^ Curvy Kate 1st Birthday – Lingerie Buyer Archived 2010-08-19 at the Wayback Machine
- ^ Ethnic Lingerie Models Ignored – Lingerie Buyer Archived 2012-06-17 at the Wayback Machine
- ^ "A Look at Curvy Kate with Cheryl Warner". thelingeriejournal.com. 27 May 2011.
- ^ Ethnic Lingerie Models – Lingerie Buyer Archived 2010-12-19 at the Wayback Machine
- ^ "Emma's a real star in a bra". WalesOnline. 2008-09-21. Retrieved 2013-11-06.
- ^ "Lauren Colfer: Star in a Bra 2009 Winner!". The Lingerie Post. 2009-08-05. Retrieved 2013-11-06.
- ^ "Lizzie Haines scoops Curvy Kate modelling prize". Archived from the original on 22 September 2011. Retrieved 19 April 2012.
- ^ "Star in a Bra 2012 – TOP TEN!". Sophiajenner.wordpress.com. 2012-04-19. Retrieved 2013-11-06.
- ^ "Shop All Scantilly- Curvy Kate". www.curvykate.com. Retrieved 2016-06-15.
- ^ "Instagram". www.instagram.com. Retrieved 2025-11-10.
- ^ "Curvy Kate celebrates Fuller Bust Brand of the Year title | News | The Appointment Magazine". Theappointment.co.uk. Archived from the original on 2012-01-29. Retrieved 2013-10-24.
- ^ "uk lingerie awards | Special Reports". Lingerieinsight.com. Archived from the original on 2013-10-29. Retrieved 2013-10-24.
- ^ "uk lingerie awards | Special Reports". Lingerieinsight.com. Archived from the original on 2012-07-21. Retrieved 2013-10-24.
- ^ "The Drapers Interview: Steve Hudson, Curvy Kate". Drapers. 22 January 2015. Retrieved 2016-06-15.
- ^ Clarke, Sarah. "UKLA WINNER: Marketing Campaign of the Year". www.lingerieinsight.com. Archived from the original on 2016-08-10. Retrieved 2016-06-15.