Cordial man

The cordial man (Portuguese: Homem cordial) is a sociological concept developed by Brazilian historian and sociologist Sérgio Buarque de Holanda in his book Raízes do Brasil, first published in 1936.[1]

Definition

According to Holanda, cordiality is the unique Brazilian tendency to establish intimacy and reject acts of conventionalism and social formality. In practice, cordiality models social relations under the model of a family, with the consequence of considering society's private and public spheres as parts of a single level.[1]

The concept was further explored in the book's third edition, released twenty years after the first, with Holanda stating that cordiality incentivized Brazilians see the State as a second home, filled with family members and friends, creating a patrimonial society.[2]

References

  1. ^ a b Holanda, Sérgio Buarque de (1995). Raízes do Brasil (in Brazilian Portuguese) (26st ed.). São Paulo: Companhia das Letras.
  2. ^ Jacino, Ramatis (2017-08-18). "QUE MORRA O "HOMEM CORDIAL" - Crítica ao livro Raízes do Brasil, de Sérgio Buarque de Holanda". Sankofa (São Paulo) (in Portuguese). 10 (19): 33–63. doi:10.11606/issn.1983-6023.sank.2017.137189. ISSN 1983-6023.
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