Clash of Kings

Clash of Kings
DeveloperElex Tech
ComposerWinifred Phillips
PlatformsiOS, iPadOS, Android
ReleaseApril 27, 2013
GenreStrategy
ModeMultiplayer

Clash of Kings (CoK) (Chinese: 列王的纷争; pinyin: Liè wáng de fēnzhēng) is a Chinese mobile massively multiplayer online strategy game developed and published by Elex Tech in 2012. The game has been one of the top grossing apps on the App Store (iOS) and Google Play since its release. The game was downloaded more than 65 million times during its first year on the market.[1][2] The game used to be playable at Facebook platform with shared cross-platform data until the Adobe Flash support was discontinued.[3]

Celebrity endorsements

The game's most notable celebrity endorsement is probably Manchester United's star midfielder Bastian Schweinsteiger.[4] Other celebrity endorsements include Korean pop star Hani,[5] Korean actor and actress So Ji-sub and Son Ye-jin,[6] Chinese-American singer Wang Leehom,[7] and Japanese actor Yōsuke Kubozuka.[8]

Ban in India

In June 2020, the Government of India banned Clash of Kings with 58 other Chinese origin apps, including TikTok, citing data and privacy issues. The border tensions in 2020 between India and China might have also played a role in the ban.[9][10]

References

  1. ^ Could 'Clash of Kings' be the Next Game of War? Archived 2017-08-29 at the Wayback Machine.
  2. ^ "Clash of Kings hits 65M downloads after a year". Archived from the original on 2017-09-30. Retrieved 2017-12-20.
  3. ^ "Flash Player EOL Information page". Archived from the original on 2021-02-28. Retrieved 2021-01-30.
  4. ^ Connelly, Tony (12 May 2016). "Manchester United's Schweinsteiger gets medieval in new Clash of Kings ad". The Drum. Archived from the original on 13 October 2016. Retrieved 9 May 2020.
  5. ^ "Hani is a sexy gladiator in posters for 'Clash of Kings' game"
  6. ^ "Ji "Sub and Son Ye Jin collaborate for the latest Clash Of Kings CF"". Archived from the original on 2016-09-14. Retrieved 2016-08-31.
  7. ^ "国际手游大厂相中亚洲音乐天王王力宏专业形象 成為台港澳唯一代言人更是台湾首位代言" (in Simplified Chinese). Wangleehom.com. Apr 25, 2016. Archived from the original on September 14, 2016. Retrieved August 31, 2016.
  8. ^ ""The return of KING – the most charismatic bad boy in Ikebukuro"". Archived from the original on 2016-09-15. Retrieved 2016-08-31.
  9. ^ "India bans 59 Chinese apps including TikTok, Helo, WeChat". The Economic Times. July 3, 2020. Archived from the original on July 16, 2020. Retrieved July 5, 2020.
  10. ^ "Full list of 59 Chinese apps banned by Indian govt". ThePrint. June 29, 2020. Archived from the original on June 30, 2020. Retrieved July 5, 2020.