Chicco

For people with the name Chicco, see Chicco (name).
Chicco
Company typeSubsidiary
IndustryToys, baby gear, baby bottles
Founded1958 (1958)
HeadquartersComo, Lombardy, Italy
ParentArtsana
Websitewww.chicco.com

Chicco (Italian pronunciation: [ˈkikko]) is an Italian manufacturer of children's clothing, toys and childcare products, with retail outlets worldwide. The company manufactures in Italy and China. Founded in 1958 in Como, Italy, Chicco is now owned by Artsana and operates in more than 120 countries.

History

Chicco was founded in 1958 by Pietro Catelli to celebrate the birth of his first son, Enrico, affectionately nicknamed "Chicco". After Catelli's death in 2006, leadership passed to his three children- Enrico, Michele and Francesca, who oversaw expansion into India,[1] Russia, Mexico and Poland. Claudio De Conto has served as Managing Director since May 2013.

Products and research

Chicco operated in over 120 countries with more than 150 stores in Italy and around 160 internationally. Its product range includes maternity items for pregnancy and breastfeeding, early baby food solutions, hygiene and protection products, travel gear, sleep aids, toys, clothing, and footwear.

Research and development is led by the Baby Research Center, dedicated to the psycho-physical. emotions and social needs of children aged 0 to 3. The centre collaborates with medical-scientific experts and maintains close contact with parents. Chicco has also released its "Baby Moments" product line formulated without Polyphenoxyethanol.[2]

Social commitment

Chicco has partnered with Ai.Bi. Associazione Amici dei Bambini since 2003.[3] In 2010, the "Chicco di Felicità" charity initiative was launched, with proceeds supporting the "Chicco di Felicità per bimbi speciali" project, which promotes the adoption of children with special needs.[4]

Since its launch, Chicco di Felicità has attracted more than 300,000 supporters who have purchased the charm for personal use or as a gift.[4] The charm has been interpreted and customised in various forms by numerous brands and designers, each contributing a distinct and creative approach. It is available in all Chicco stores in Italy.[5][6]

Since 2013, Chicco has also supported the Mission Bambini Foundation at the international level through financial contributions aimed at funding medical care and interventions for children with heart conditions, as well as training programs for local doctors, under the project "Happiness goes from heart-to-heart".[7] Members of the Group's management team have also participated in humanitarian missions.

References

  1. ^ "Chicco looks to expand toy manufacturing in India". Deccan Herald. 2017-11-05. Retrieved 2022-04-11.
  2. ^ "Baby Moments Range". ANI News. 2017-11-05. Retrieved 2022-04-13.
  3. ^ MAM-e, Redazione (2021-08-03). "Chicco". MAM-e (in Italian). Retrieved 2025-12-18.
  4. ^ a b IT, FashionNetwork com (2016-03-17). "Gigliola Curiel firma la bag per mamma e figlia by Chicco". FashionNetwork.com (in Italian). Retrieved 2025-12-18.
  5. ^ "Chicco di felicità 2015 in favore di Ai.Bi". www.pianetamamma.it (in Italian). Archived from the original on 2015-07-03. Retrieved 2015-11-05.
  6. ^ "Un chicco di felicità per i bambini". Style.it. Archived from the original on 2015-09-24. Retrieved 2015-11-05.
  7. ^ Artsana Sustainability Report 2022 – Artsana report detailing the Happiness Goes from Heart to Heart support for Mission Bambini and related activities. Retrieved from https://www.chiccousa.com/on/demandware.static/-/Sites-Chicco-Library/default/dw4ad92c2f/images/Landing/three-c/Artsana-Sustainability-Report-2022.pdf
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