Capillary Technologies

Capillary Technologies
Company typePublic
NSE: CAPILLARY
BSE: 544614
IndustrySoftware as a service
FoundedAugust 2008 (2008-08) in Bengaluru, India[1]
Headquarters
Singapore
Number of locations
14 offices[2]
Area served
Worldwide
Key people
  • Aneesh Reddy (CEO)
  • Anant Choubey (COO)
  • Rohan Mahadar (CPO)
  • Piyush Kumar (CTO)
ProductsIntelligent Loyalty Platform
Brands
  • Capillary
  • Brierley
Revenue ₹598 crore (US$71 million) (FY25)[3]
₹14 crore (US$1.7 million) (FY25)[3]
Number of employees
400 (2023)[2]
SubsidiariesBrierley+Partners
Websitecapillarytech.com

Capillary Technologies is a multinational software as a service company. Its primary product is the cloud-based customer loyalty/customer engagement and e-commerce platform, Intelligent Loyalty. Capillary also offers loyalty and other marketing consulting services.

Capillary Technologies was founded in Bengaluru in 2008, and is headquartered in Singapore.

History

Capillary Technologies was founded in August 2008 by Aneesh Reddy,[4] Krishna Mehra, and Ajay Modani and initially headquartered in Bengaluru, India.[5][6][1] In 2009, Capillary received $100,000 from the QPrize Business Plan Competition by Qualcomm.[7]

In September 2012, Capillary raised $15.5 million from Sequoia Capital, Norwest Venture Partners & Qualcomm.[8] In 2013, Capillary Technologies was used as a case study for "reverse innovation" published in Harvard Business Review.[9] In February 2014, Capillary received $4 million from American Express.[10][11]

Capillary acquired the e-commerce software platform MartJack in September 2015, supported by a $45 million funding led by Warburg Pincus.[12][13][14]

The company began expanding operations into China in July 2016.[15] In October 2016, Capillary acquired SellerWorx, an e-commerce services and technology company.[16]

In December 2016, Rajan Anandan, who at the time was Google's Vice President for Southeast Asia and India, joined Capillary's board of directors.[17][18]

In February 2018, Capillary announced it raised $20 million in several tranches in 2017 and 2018 from existing investors Warburg Pincus and Sequoia Capital.[19] In September 2019, Capillary partnered with Veda Holding, a Saudi investment holding company,[20] to operate a Saudi-specific entity called Capillary Arabia.[20][21][22]

In 2021, Capillary acquired Persuade, a U.S. loyalty platform provider.[23]

Co-founder Aneesh Reddy operated as chief executive officer (CEO) of Capillary Technologies until 2022.[24] In September 2022, Capillary Technologies announced that Sameer Garde would take over as the company's CEO and Reddy would transition to managing director.[25]

In April 2023, Capillary acquired acquired Brierley+Partners (known generally as Brierley), a loyalty agency and platform provider based in Frisco, Texas.[26][27] In May 2023, Capillary raised $45 million from Avataar Ventures along with its limited partners (Pantheon, 57Stars, and Unigestion), Filter Capital, and Innoven Capital.[28] In June 2023, Capillary announced it had acquired the Digital Connect technology assets of Tenerity, a US-based engagement and rewards platform provider.[29][30][31][32]

In February 2024, Capillary raised $95 million in secondary deals.[33][34][35] Garde resigned as CEO in March 2024 "due to personal reasons," and Reddy returned to the company's role as CEO.[36]

Platform

Capillary Technologies' primary product is its cloud-based SaaS platform Intelligent Loyalty, which includes modules with features for loyalty programs, customer engagement, and data analytics.[29][30]

References

  1. ^ a b "How Capillary Technologies turned Lehman Brothers collapse into a boom - The Economic Times". Archived from the original on 16 September 2013.
  2. ^ a b "About Us, Our journey enabling consumer brands". www.capillarytech.com. Retrieved 19 July 2018.
  3. ^ a b Kamal, Priyanshu (20 June 2025). "Capillary Technologies turns profitable in FY25". Entrackr. Retrieved 10 November 2025.
  4. ^ "Aneesh Reddy - India's Young & Brightest Entrepreneurs in 40 Under 40 2015 - Fortune India". www.fortuneindia.com. Retrieved 9 June 2023.
  5. ^ "Capillary Technologies Pvt Ltd.: Private Company Information - Bloomberg". Bloomberg News.
  6. ^ "The IIT that has given birth to a number of successful start-ups | Business Standard News".
  7. ^ "Qualcomm Ventures Announces Eight Shortlist Winners for QPrize Business Plan Competition | Qualcomm". Qualcomm. 2 September 2009. Retrieved 7 December 2016.
  8. ^ Perez, Sarah. "Social CRM Company Capillary Technologies Raises $15.5M From Sequoia, Norwest & Qualcomm". TechCrunch. Retrieved 7 December 2016.
  9. ^ Govindarajan, Vijay; Deshpande, Sachin (20 June 2013). "Reverse Innovation in Tech Startups: The Story of Capillary Technologies". Harvard Business Review. Retrieved 8 December 2016.
  10. ^ Mishra, Pankaj. "With $4M In Fresh Funding From Amex Ventures, Capillary Wants to be Salesforce Of Social CRM". TechCrunch. Retrieved 7 December 2016.
  11. ^ "Archived: Start Singapore". The Straits Times.{{cite news}}: CS1 maint: deprecated archival service (link)
  12. ^ Shu, Catherine. "Social CRM Provider Capillary Technologies Raises $45M, Acquires MartJack". TechCrunch. Retrieved 7 December 2016.
  13. ^ "Capillary takes over ecommerce platform - Times of India". The Times of India. Retrieved 7 December 2016.
  14. ^ "Capillary Technologies Gets $45M Series C Injection, Acquires MartJack". Wall Street Journal. 3 September 2015. ISSN 0099-9660. Retrieved 12 June 2023.
  15. ^ "Asia's leading omni-channel CRM provider Capillary Technologies expands in China market".
  16. ^ Ganguly, Payal (4 October 2016). "Capillary Technologies acquires Sellerworx". The Economic Times. Retrieved 7 December 2016.
  17. ^ "Capillary Technologies appoints Rajan Anandan as newest board member | ANI News". Archived from the original on 2 February 2017.
  18. ^ "Rajan Anandan joins the board at Capillary - The Economic Times".
  19. ^ Anand, J. (21 February 2018). "Warburg Pincus, Sequoia invest more in SaaS firm Capillary". VCCircle. Retrieved 10 June 2023.
  20. ^ a b "Capillary Technologies eyes Saudi market". Arab News. 23 September 2019. Retrieved 9 June 2023.
  21. ^ "Capillary Technologies signs JV with Saudi-Based Veda Holding". The Economic Times.
  22. ^ "Capillary Technologies: A SaaS leader rises from Bengaluru". The Financial Express. 30 September 2019.
  23. ^ "Sabre (SABR) Inks an Agreement With Capillary Technologies". Yahoo Finance. 23 March 2023. Retrieved 9 June 2023.
  24. ^ "The boss who was a bully – and how he transformed himself". The Times of India. ISSN 0971-8257. Retrieved 9 June 2023.
  25. ^ "Capillary Tech names Sameer Garde as CEO, cofounder Aneesh Reddy to serve as vice chairman". Moneycontrol. 28 September 2022. Retrieved 9 June 2023.
  26. ^ Vardhan, Gyan (4 April 2023). "Capillary Tech acquires US-based Brierley+Partners". Entrackr. Retrieved 9 June 2023.
  27. ^ "Capillary's fifth buy is US firm Brierley from Nomura". The Economic Times. 4 April 2023. ISSN 0013-0389. Retrieved 9 June 2023.
  28. ^ FinSMEs (2 June 2023). "Capillary Raises $45M in Funding". FinSMEs. Retrieved 9 June 2023.
  29. ^ a b Jose, Teena (8 June 2023). "Capillary Acquires Tenerity's Digital Connect Assets". Entrepreneur. Retrieved 9 June 2023.
  30. ^ a b "Capillary Technologies makes third US acquisition, takes over Tenerity's Digital Connect assets". The Economic Times. 8 June 2023. ISSN 0013-0389. Retrieved 9 June 2023.
  31. ^ "Warburg Pincus-backed Capillary Technologies makes third bet". VCCircle. Retrieved 9 June 2023.
  32. ^ Rudra, Tapanjana (8 June 2023). "Capillary Acquires Tenerity's Digital Connect To Strengthen Foothold In US, Europe". Inc42 Media. Retrieved 9 June 2023.
  33. ^ Bhalla, Tarush (27 February 2024). "Capillary Technologies extends latest funding round, raises $95 million in secondary transactions". The Economic Times. ISSN 0013-0389. Retrieved 3 June 2024.
  34. ^ Staff, Entrepreneur (28 February 2024). "Capillary Technologies Raises USD 95 Mn in Secondary Deals and Expands Series D to USD 140 Mn". Entrepreneur. Retrieved 3 June 2024.
  35. ^ Mitra, Sudeshna (27 February 2024). "Capillary Nets $95 Mn In Secondary Fundraise". Inc42 Media. Retrieved 3 June 2024.
  36. ^ "Capillary Technologies on LinkedIn: Leadership Update at Capillary Technologies We are writing to share an…". www.linkedin.com. Retrieved 3 June 2024.
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