Can This Love Be Translated?

Can This Love Be Translated?
Promotional poster
Also known asLove in Translation
Hangul
이 사랑 통역 되나요?
RRI sarang tongyeok doenayo?
MRI sarang t'ongyŏk toenayo?
GenreRomantic comedy
Written byHong Jung-eun
Hong Mi-ran
Directed byYoo Young-eun
Starring
Music byChoi In-hee
Country of originSouth Korea
Original languageKorean
No. of episodes12
Production
Executive producers
Producer
  • Lee Yong-soo
Production locations
  • South Korea
  • Japan
  • Canada
  • Italy
Cinematography
  • Keeha Choi
  • Kim Young-jin
EditorKim Hyang-sook
Running time56–82 minutes
Production companies
Original release
NetworkNetflix
ReleaseJanuary 16, 2026 (2026-01-16)

Can This Love Be Translated? (Korean: 이 사랑 통역 되나요?) is a 2026 South Korean romantic comedy television series written by the Hong sisters, directed by Yoo Young-eun, and starring Kim Seon-ho, Go Youn-jung, Sota Fukushi, Choi Woo-sung, and Lee Yi-dam. The series depicts the relationship of a multilingual interpreter and a top actress. It was released on Netflix on January 16, 2026 and received generally positive reviews.

Premise

Joo Ho-jin is a genius who speaks eight languages but doesn't understand people. He lives by logic, staying far away from anything as messy as romance. Ho-jin first encounters Cha Mu-hee in Japan when she is still an unknown actress. Mu-hee rises to global stardom after her breakout role as Do Ra-mi in a hit zombie film. The two are reunited during an international interview where Ho-jin serves as her interpreter.[1] His predictable life changes when he takes a job as an interpreter on a global dating show, Romantic Trip, featuring Mu-hee and a Japanese actor named Hiro Kurosawa. As they travel the world, Ho-jin realizes his biggest challenge isn't the foreign languages. Instead, he has to make sense of Mu-hee's complicated feelings and the painful secrets she is hiding.[2]

Cast and characters

Cast
Kim Seon-ho
(Joo Ho-jin)
Go Youn-jung
(Cha Mu-hee)
Fukushi Sota
(Hiro Kurosawa)
Choi Woo-sung
(Kim Young-u)
Lee Yi-dam
(Shin Ji-seon)

Main

He is a polyglot interpreter fluent in Korean, Chinese, English, Japanese, German, French, Spanish and Italian. Known as a "linguistic genius," he values precision in both his professional and personal life.
An actress who became a world-famous celebrity through her role Do Ra-mi in a zombie film Quiet Woman.
  • Ahn Tae-rin as child Cha Mu-hee[7]
A Japanese actor who joins Mu-hee on a dating show Romantic Trip.
Cha Mu-hee's manager, working in Anh Entertainment.
A reality television director recognized for her outstanding abilities, director of Romantic Trip.

Supporting

Main writer of Romantic Trip.
Assistant director of Romantic Trip.
He is a renowned novelist and a close friend of Ho-jin's family.
Hiro's manager who are fluent in Korean
Ho-jin's mother and winery owner in Italy.
  • Cha Young-joo as a junior writer[17]
  • Seok-hee as Eiko[18]
  • Hana Kawamura as Momo-chan[17]
  • Yui Ichikawa as Hiro's older sister[17]
  • Cha Young-ju as assistant writer of Romantic Trip[18]
  • Ha Jin-chul as youngest PD.[18]
  • Kim Do-young as Publisher Oh

Special appearances

Ho Jin's half-brother
Initial main director of Romantic Trip
Mu-hee's ex-lover and chef of Momo-chan ramen.
Ho-jin's friend and Italian restaurant owner
New tenant of apartment 610
  • Lee Joon as Yoo-jeong's boyfriend[21]
  • Na Hyun-young as Mu-hee's make-up artist[24][25]
  • Jeon Sung-woo as Do Ra-mi's boyfriend[18]
  • GeniusSKLee as Ho-jin's American friend[18]
  • Gong Te-yu as Ho-jin's Japanese friend[26]
  • Ahn Se-ho as Mu-hee's agency CEO (Kim Yong-u's uncle)[18]
  • Lee Si-hyung as a cameraman[18]

Episodes

No. in
series		Directed byWritten byOriginal release date
1Yoo Young-eunHong Jung-eun and Hong Mi-ranJanuary 16, 2026 (2026-01-16)
Cha Mu-hee travels to Enoshima, Japan, to confront her ex-boyfriend. There, she meets Joo Ho-jin, a multilingual interpreter, and enlists his help to translate a confrontation with her ex-boyfriend's new partner. The two spend the day together, sharing secrets and planning a dinner, but sudden circumstances force them to part ways on opposite sides of the Enoden tracks. Three months later, after returning from a business trip, an encounter with a celebrity reminds Ho-jin of Mu-hee. He follows her on Instagram as promised, becoming her 10,000th, and sends her a direct message. Simultaneously, Mu-hee is injured after falling while performing a stunt.
2Yoo Young-eunHong Jung-eun and Hong Mi-ranJanuary 16, 2026 (2026-01-16)
After awaking from a six-month coma, Mu-hee discovers she has achieved global fame for her role as Do Ra-mi in the film The Quiet Woman. Meanwhile, a candid photo of Ho-jin posted by Mu-hee goes viral, leading his friends to speculate that they are dating. The two reunite during a Singapore magazine interview, where Ho-jin serves as Mu-hee's interpreter. Over dinner, he requests that she delete the photo. Ho-jin overhears via phone conversation that Mu-hee learns the identity of Ho-jin's first love, Shin Ji-sun, from her manager. Mu-hee later visits him to apologize for prying into his past. Ho-jin proposes they part ways permanently to protect their mutual secrets, vowing to remain a distant supporter of her career.
3Yoo Young-eunHong Jung-eun and Hong Mi-ranJanuary 16, 2026 (2026-01-16)
At the Tokyo International Film Festival, Japanese actor Hiro catches Mu-hee when she falls on the red carpet. While struggling with hallucinations of her character, Do Ra-mi, Mu-hee is taken to a psychiatrist by Ho-jin. Footage of Hiro and Mu-hee at the festival goes viral, leading producers to cast them both in the reality show Romantic Trip. Seeking an excuse to avoid his first love's wedding, Ho-jin accepts the role of show interpreter. He clashes with Mu-hee when they meet again, but Kim Young-hwan later reminds him that everyone speaks their own unique language. After a traumatic incident in an elevator, Mu-hee realizes she cannot film without Ho-jin's support. They eventually reconcile over a shared desire to see the northern lights, and Ho-jin officially joins the production team.
4Yoo Young-eunHong Jung-eun and Hong Mi-ranJanuary 16, 2026 (2026-01-16)
En route to Canada, Hiro expresses his disappointment over Mu-hee being cast in the show. Kim PD asks Ho-jin to keep this a secret from Mu-hee to protect her feelings. During their first filmed date, Ho-jin grows protective and intentionally mistranslates Hiro's harsh remarks into jabs directed back at the actor. When Hiro sabotages Mu-hee and causes a production halt, the crew unfairly blames her. Guilt-ridden, Mu-hee tries to appease Hiro with Japanese food, only to discover his deception. Ho-jin intervenes by giving Hiro ice hockey tickets and mediating with the production team. Filming eventually resumes, and Ho-jin promises to stay by Mu-hee's side throughout the remainder of the shoot.
5Yoo Young-eunHong Jung-eun and Hong Mi-ranJanuary 16, 2026 (2026-01-16)
As filming continues, Hiro's disdain for Mu-hee transforms into genuine interest. Tensions rise when Ho-jin's first love, Shin Ji-sun, joins the crew as the replacement for Kim PD, making Mu-hee feel insecure and rejected. After a minor accident keeps Ho-jin away for the night, Mu-hee waits anxiously for his return. When he finally appears, the aurora borealis graces the sky. Witnessing the lights together, Mu-hee tells Ho-jin that the aurora will now always serve as a memory of her, though she playfully reassures him he won't have to face those memories in Seoul. Meanwhile Young-u finds out that Ji-sun broke her engagement.
6Yoo Young-eunHong Jung-eun and Hong Mi-ranJanuary 16, 2026 (2026-01-16)
Production faces a crisis when a permit error threatens the shoot, but the team eventually gains access to a national park. While exploring, Mu-hee and Ho-jin discover a secluded lake where Mu-hee impulsively kisses him. When Ho-jin fails to react, Mu-hee suffers a restless night haunted by hallucinations of Ra-mi. Ho-jin later promises to resolve his feelings for Ji-sun before starting a fresh chapter with Mu-hee. However, seeing him with Ji-sun later that day, Mu-hee pushes him away in a fit of defeat, leading to a heated argument at a road intersection.
7Yoo Young-eunHong Jung-eun and Hong Mi-ranJanuary 16, 2026 (2026-01-16)
Ho-jin attends an Italian embassy concert with writer Kim Young-hwan and Publisher Oh. Na Jin-suk, who was expected to join the group, is absent due to a pilgrimage to Santiago. During the event, Mu-hee recognizes Ho-jin's voice as he interprets for the guests. Kim Young-hwan later orchestrates a meeting where Ho-jin cooks for Mu-hee. During the dinner, Mu-hee reminds Ho-jin that she kissed him once. Later Young-hwan encourages Ho-jin to learn Mu-hee's "language." Ho-jin then drives to Mu-hee house with an LP as a gift. However, the moment is ruined when Mu-hee's estranged aunt and uncle unexpectedly arrive. Distressed by the visit, Mu-hee disappears and cuts off all communication. Meanwhile, a secondary romance ignites as Yong-u and Ji-sun share a series of charged encounters.
8Yoo Young-eunHong Jung-eun and Hong Mi-ranJanuary 16, 2026 (2026-01-16)
Mu-hee's alter ego, Ra-mi, appears in a red coat to Mu-hee's relatives, warning them to stay away. Ra-mi then visits Ho-jin and attempts to sabotage their relationship. Ra-mi drugs him to prevent Mu-hee from waking up in his presence. The next day, Mu-hee meets Ho-jin at the TV station with no memory of the encounter. Hiro and Nanami visit Seoul. In lunch date, Hiro confronts Mu-hee about their kiss on the plane. The stress causes Ra-mi to resurface. Ho-jin realizes Ra-mi is a persona born from trauma and tries to call Mu-hee, but Ra-mi answers instead. Ra-mi travels to Italy alone. Ho-jin follows her and uses his language skills to cancel her luxury purchases. Ra-mi also summons Hiro to a square in Italy. Mu-hee finally regains consciousness to find Hiro standing there while a stunned Ho-jin watches from a distance.
9Yoo Young-eunHong Jung-eun and Hong Mi-ranJanuary 16, 2026 (2026-01-16)
While Mu-hee continues her filming for Romantic Trip with Hiro in Italy, Ho-jin secretly manages Ra-mi's nocturnal antics. The crew suspects Ho-jin has an Italian girlfriend, but Nanami begins to suspect the girl is actually Mu-hee. At a photography exhibition, an image of the northern lights triggers another transformation. This time, Ra-mi reveals the source of Mu-hee's trauma: witnessing her mother kill her father as a child. Explaining that Mu-hee feels unworthy of happiness due to this dark past, Ra-mi confesses her own love for Ho-jin. She then insists they must say goodbye to protect Mu-hee's remaining sanity.
10Yoo Young-eunHong Jung-eun and Hong Mi-ranJanuary 16, 2026 (2026-01-16)
The production moves to a winery owned by Ho-jin's estranged mother, Mi-jung, leading to a long-overdue reconciliation between them. After viewing behind-the-scenes footage given by Park PD, Mu-hee eventually realizes that the "other woman" Ho-jin was seen with in Italy was actually her own persona, Ra-mi. Guided by a symbolic four-leaf clover, Mu-hee reunites with Ho-jin at their favorite spot. She confesses that her memories have returned and she still loves him, prompting Ho-jin to finally confirm his feelings with a kiss.
11Yoo Young-eunHong Jung-eun and Hong Mi-ranJanuary 16, 2026 (2026-01-16)
Ho-jin and Mu-hee begin a low-pressure relationship, choosing to focus on the present. When a false scandal links Mu-hee to a married man, she quickly clears her name with a social media post. Hiro gracefully accepts his unrequited feelings, confessing his genuine affection for Mu-hee in Korean before preparing to leave. Meanwhile, Yong-gu struggles with a career choice between love and a move to Europe. During a train ride to Busan, Ji-sun confronts Ho-jin about their unresolved history in Enoshima, hinting at secrets yet to be told.
12Yoo Young-eunHong Jung-eun and Hong Mi-ranJanuary 16, 2026 (2026-01-16)
As Hiro finds success in Japan and Yong-u and Ji-sun get engaged, Mu-hee uncovers the ultimate truth: Do Ra-mi was a psychological representation of her mother, who actually survived the family tragedy. After discovering her parents are alive and living abroad, Mu-hee briefly travels to find them. On Christmas, she returns to Ho-jin at a dark sky reserve. Using a translation app to express the depth of her feelings, Mu-hee reunites with Ho-jin under the stars, and the two share a final kiss to secure their happy ending.

Production

Development

As early as December 5, 2019, the Hong sisters were preparing a drama with the working title I saram t'ongyŏgi toenayo? (이 사람 통역이 되나요?; 'Can this person interpret?'). This iteration was a collaboration with director Park Jun-hwa and planned for broadcast on tvN.[27] The title was later revised to Kuwŏnŭi t'ongyŏk (구원의 통역; 'Interpretation of salvation'), with overseas filming scheduled in China. Production faced significant delays due to the COVID-19.[28] During this period, the Hong sisters and Park instead collaborated on the 2021–2022 series Alchemy of Souls.[29][30]

The project resumed in 2023 under director Yoo Young-eun[31] with the working title I sarang t'ongyŏk toenayo? (이 사랑 통역 되나요?; 'Can this love be translated?'), abbreviated as Isat'ong (이사통). Trii Studio, a label under Imaginus, produced the series. Imaginus, led by Choi Jin-hee, is also the parent company of the Hong sisters' Studio Sot.[32][33][34] Keeha Choi served as Director of photography,[35][36] while Studio Hi, a subsidiary of Hive Media Corporation, handled visual effects.[37]

By April 2024, reports indicated that the series would be released on Netflix.[38] Netflix officially confirmed production on June 27, 2024, as a project planned for a 2025 release and revealed the official English title as Can This Love Be Translated?[39][40][41] All production preparations were finalized that same month.[32]

Casting

In April 2023, it was reported that Son Suk-ku was offered the lead role,[42] but ultimately declined in favor of Nine Puzzles.[31][43] In July 2023, discussions took place with Kim Seon-ho and Han So-hee for the lead roles.[44][45] By September 2023, Go Youn-jung was in talk as the female lead.[46][47][48] Ultimately, Kim and Go were chosen to portray interpreter Ju Ho-jin and top actress Cha Mu-hee, respectively.[32] On June 10, 2024, Choi Woo-sung was announced as Kim Yong-woo, Cha Mu-hee's manager.[49] On June 27, 2024, Netflix confirmed the casting of Kim, Go, Sota Fukushi, Lee Yi-dam, and Choi, along with script reading pictures.[40][41] In fall 2024, Keep Alberta Rolling announced auditions for extras to appear in the series.[50]

Filming

Principal photography started in June 2024 with a target completion of early 2025.[32] Overseas shoots began immediately, with lead actors Go Youn-jung[51] and Kim Seon-ho filming in Japan from June 24 through July 10.[52] They filmed at several locations, including Gokurakuji Station, Goryo Shrine, and Kamakura Seaside Park in Kamakura; and Grand Torii of Enoshima Shrine, Tenzan Lab, Enoshima Benzaiten Nakamise Street, Katase Fishing Port, and Enoshima Sea Candle on Enoshima.[53]

The series began pre-production in Alberta, Canada, from August 12 to September 22, 2024, followed by filming from September 23 to October 11. Operating under the name Sailor Films Inc. with a crew of 150, the production filmed across multiple distinct regions of the province.[54] In the Calgary area, locations included Stephen Avenue, Lougheed House, Galaxie Diner, The Next Page Book and Coffee, Crossroads Market, Mount Pleasant Viewpoint, and Calgary Heritage Park.[55][56][57]

Production then moved to the Canadian Rockies, where scenes were shot in Canmore and at nearby Quarry Lake on October 7. Filming continued in Banff National Park on October 8 and 9, covering the town Banff, Cascade of Time Garden, Banff pedestrian bridge, and Lake Louise.[58][59] Additional filming occurred in Horseshoe Canyon, located in the Alberta Badlands. A pivotal aurora borealis scene between the leads in the drama was filmed in Upper Kananaskis Lake.[57] While returning from this location, the leads shared social media updates documenting the aurora borealis visible during their commute to accommodations.[60][61]

Filming locations for Can This Love be Translated in Italy: the Civita Bagnoregio in Lazio (upper left), the Baths of Caracalla in Rome (upper right), the Piazza IV Novembre in Perugia (lower left) and the Piazza del Campo in Siena (lower right).

In late November 2024, production moved to Italy, with Kim Seon-ho departing for Rome on November 23.[62] Filming took place at the Baths of Caracalla in Rome, followed by the hilltop village of Civita di Bagnoregio in the Lazio region.[63]

Carried out in collaboration with the Tuscany Film Commission, production then moved to Tuscany between November and December 2024.[64] The crew spent one week filming across the region until December 4,[65] including locations in Montalcino such as its stone streets and viewpoints overlooking the Val d'Orcia.[63] In Siena, filming occurred at historic sites such as Piazza del Campo, Teatro dei Rozzi, Torre del Mangia, Loggia dei Nove, and Contrada della Torre.[66][67]

The production then moved to the Umbria region, with shooting taking place in Perugia on December 5, 6 and 9.[68][69] Filming focused primarily on the historic center, including Piazza IV Novembre (Palazzo dei Priori and Fontana Maggiore),[70][71] as well as Via Fani, Via della Gabbia, Via Maestà delle Volte, Piazza Danti, Via delle Cantine, Piazza Matteotti, Via Alessi, Via Cesare Battisti, and Loggiato della Prefettura in Piazza Italia.[69][72] The Italian leg concluded on December 10, 2024, at the Giunti Odeon book-cinema back in Florence, Tuscany.[73]

Filming also spanned multiple regions across South Korea, including various Seoul landmarks such as Gamgodang-gil, the Peninsula Lounge at the Lotte Hotel, Raum Art Center, Movieland in Seongsu-dong, and Sinheung Market in Haebangchon. Filming also took place at Sanmeoru Farm in Paju and Hwiwoo Cafe in Goyang within Gyeonggi Province. Additional sites featured the Pinodia Expo Tower in Sokcho, the Buyeo National Museum, the Woraksan Youth Hostel in Jecheon,[74][75] and the Gyeongnam National University campus.[76] Filming in officially concluded on February 5, 2025.[77]

Marketing and release

The series was officially announced by Netflix as part of its 2025 lineup on February 4, 2025, during the "Next on Netflix 2025 Korea" event, with Director Yoo Young-eun participating as a panelist.[78] While initially part of the 2025 lineup, the premiere was later scheduled for January 16, 2026.[79]

Before the premiere, Netflix Korea held a press conference for the series at the Josun Palace in Gangnam-gu, Seoul. The press conference was hosted by Park Kyung-lim. Director Yoo and lead actors Kim Seon-ho and Go Yoon-jung were present.[80][81] Netflix Korea also organized an "experience zone" at Times Square, featuring themed decorations representing the primary filming locations: Korea, Japan, Canada, and Italy. Kim and Go subsequently participated in a fan event titled "Romantic Trip" at the same venue. The event was broadcast live through Netflix Korea Youtube Channel.[82]

On the day of the premiere, Netflix Korea and Netflix Indonesia co-hosted a fan event and an experience zone at the Kota Kasablanka Atrium in Jakarta. The promotion saw significant public interest, drawing approximately 30,000 applicants for only 2,000 available seats. Yoo, Kim, and Go traveled to Jakarta for the event, which included an afternoon meet and greet at the experience zone and an evening fan meeting. The event was broadcast live via the Netflix Indonesia YouTube channel.[83][84]

Original soundtrack

Can This Love Be Translated?
Soundtrack album by
Various artists
ReleasedJanuary 16, 2026
Language
  • Korean
  • English
Label
ProducerMa Joo-hee

The soundtrack of the series led by Choi In-hee and produced by Ma Joo-hee was released on January 16, 2026, by Studio MaumC and Netflix Music, LLC.[85][86] As of February 2, three songs from the soundtrack appeared on the Melon OST chart: "Language of Love" by Kim Min-seok, "Daydream" by Wendy, and "Promise" by Wonstein. "Language of Love" reached number one on the Instagram Reels Trending Music chart on January 23 and the Korean YouTube Trending Music chart on January 26.[87]

OST

Released on January 16, 2026
No.TitleLyricsMusicArtistLength
1."Love Language"Lee Joon-hyung
  • Lee
  • Naiv
Kim Min-seok (MeloMance)3:06
2."Dance Alone"Zior Park
  • Park
  • Rockitman
  • Kim Han-bin
  • Mango
Zior Park3:06
3."Promise"
  • Dailog
  • 16
  • Dailog
  • Naiv
Wonstein3:08
4."Delight"
  • Hemian
  • Yoo Jang-hyung
YooViola3:28
5."Round and Round"Kang Geu-neulPark Jun-haJisokury4:05
6."Good bye"9z9zWe Are The Night3:54
7."Waltz for Moon"NaivOh Dong-joonHodge4:00
8."Someday"
  • Mao
  • Noah (GCA)
Ji-hae (GCA)Siyeon (Dreamcatcher)3:24
9."Bittersweet"
  • Zeenan
  • Croq
  • Jade
  • Spacecowboy
  • Zeenan
  • Croq
  • Jade
  • Spacecowboy
Siso3:12
10."Lay Down Together"
  • Aseul
  • Nien
NienOff the Menu4:08
11."Daydream"
  • 16
  • Do.ne
  • 16
  • Do.ne
Wendy4:35
12."Your Words, My Heart"
  • Choi Hee-ju
  • Oh Hye-ju
  • Choi Hee-ju
  • Oh Hye-ju
  • Hodge
  • Oh Hye-ju
3:23
Total length:43:29
Original score
Released on January 16, 2026
No.TitleMusicLength
13."Easy to Love"Oh Hye-ju2:30
14."Sugar Rush"
  • Choi In-hee
  • Lim Hyun-ji
1:50
15."Little Parade"Oh Hye-ju2:36
16."La Romantica Do Ra-mi"
  • Choi In-hee
  • Lim Hyun-ji
2:33
17."Do Ra-mi in Three"
  • Choi In-hee
  • Oh Hye-ju
3:15
18."Zombie Ballet"
  • Choi In-hee
  • Lim Hyun-ji
2:16
19."Do Ra-mi's Choir"Isori2:18
20."Fade Into Her"Lim Hyun-ji2:17
21."Sweet Mischief"
  • Choi In-hee
  • Oh Hye-ju
2:34
22."Dap Dap"Kim Hyun-joo2:47
23."Oops, She's Here"Oh Hye-ju2:47
24."Cheeky"Lim Hyun-ji1:53
25."Who Are You"
  • Choi In-hee
  • Lee So-ri
2:12
26."Lost Things"Lim Hyun-ji3:33
27."I'm Okay"Isori2:45
28."Romantic Fantasy"Kim Hyun-joo4:36
29."Dollhouse"Lim Hyun-ji3:50
30."Quiet Room"
  • Choi In-hee
  • Oh Hye-ju
3:22
31."Last Carnival"
  • Choi In-hee
  • Lim Hyun-ji
2:57
Total length:96:20

Reception and impact

Critical reception

Professional ratings
Aggregate scores
SourceRating
Rotten Tomatoes83%[88]
Review scores
SourceRating
Common Sense Media[89]
South China Morning Post[90]

On the review aggregator website Rotten Tomatoes, 83% of 6 critics' reviews are positive.[88] Pierce Conran gave the series 3 out of 5 stars,[90] while Melissa Camacho gave the series 4 out of 5 stars.[89] Lee Eun-ju of the Seoul Shinmun praised director Yoo Young-eun for delicately using urban landscapes to highlight the characters' emotional development.[91] Cultural columnist Yang Seong-hee highlighted the fairytale-like atmosphere, captivating visuals, and emotional pacing, stating that the "judicious placement of heart-fluttering moments" showcases the strengths of Korean romance dramas.[92] Kang So-jeong, an editor at Art Insight, attributed the series' success to its relatable themes, noting its resonance with viewers who identified with the protagonists.[93]

Viewership

According to FlixPatrol, the series debuted at number five globally in the Netflix series category on January 17, 2026.[94] By the following day, the drama rose to third place globally and topped the viewership charts in several countries, including South Korea, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.[95]

Can This Love Be Translated? Netflix Weekly Global Rank
Week Date Global Rank
[A] 		Hours viewed Views 1st Rank
[B] 		Top 10
[B] 		Ref.
1 January 12, 2026 (2026-01-12)—January 18, 2026 (2026-01-18) 2 53,200,000 4,000,000 4 36 [96]
2 January 19, 2026 (2026-01-19)—January 25, 2026 (2026-01-25) 1 118,000,000 9,000,000 15 60 [97]
3 January 26, 2026 (2026-01-26)—February 1, 2026 (2026-02-01) 1 56,600,000 4,300,000 3 43 [98]
4 February 2, 2026 (2026-02-02)—February 8, 2026 (2026-02-08) 3 31,600,000 2.400,000 2 27 [99]
5 February 9, 2026 (2026-02-09)—February 15, 2026 (2026-02-15) N/a 17 [100]
6 February 16, 2026 (2026-02-16)—February 22, 2026 (2026-02-22) N/a 10 [101]
7 February 23, 2026 (2026-02-23)—March 1, 2026 (2026-03-01) 9 11,600,00 900,000 N/a 7 [102]
Runtime 13:11 hours
Cumulative viewing time 271,000,000 hours
Cumulative views 20,600,000 views
  1. ^ non-English series
  2. ^ a b in number of countries

Media impact

Following its release on January 16, 2026, big data analytics firm Good Data Corporation reported that Can This Love Be Translated? and its leads simultaneously dominated the TV-OTT buzz rankings. For three consecutive weeks (the third, fourth, and fifth weeks of January), the series ranked first in the integrated TV-OTT drama category. During this same period, leads Go Youn-jung and Kim Seon-ho held the first and second positions, respectively, in the cast buzzworthiness category.[103]

Can This Love Be Translated? sparked widespread parody. On January 29, President Lee Jae-myung's YouTube channel adopted the show's aesthetic for a video regarding the 21st Senior Secretary to the President meeting. The thumbnail mirrored the Netflix series, replacing the red "Netflix" logo with "Jamflix" and adapting the title into the pun, "Can you feel this policy?" This branding highlighted the Blue House's shift toward a meme-friendly style to engage netizens.[104]

Tourism impact

Filming locations for Can This Love be Translated in Canada: Town of Banff (upper left), Lougheed House Calgary (upper right), Lake Louis (lower left) and Upper Kananaskis (lower right).

On September 1, 2025, ahead of the premiere of the Netflix original Can This Love Be Translated?, Alberta Tourism Minister Andrew Boitchenko and Travel Alberta representatives met with WestJet and Netflix Korea in Seoul. One of their goal was to promote long-term tourism by leveraging the series' filming locations. At a press conference, Lee Young-sook of Destination Canada's Korea office noted that the drama showcases Alberta's diverse landscapes, including Calgary, Canadian Rocky Mountain, and the Badlands. She suggested that the potential tourism impact could mirror the visitation surge Quebec experienced following the 2016 drama Guardian: The Lonely and Great God.[105][106]

Post-premiere promotions accelerated in January 2026. On January 26, Destination Canada partnered with the travel platform Tripbtoz to launch an Alberta-focused marketing campaign.[107] This was followed on January 29 by the "2026 Alberta Product Development Seminar" co-hosted by the Alberta Tourism Board, Destination Canada, and WestJet. Alberta Tourism Director Cho Min-seon presented filming locations and behind-the-scenes content to approximately 50 travel industry professionals. WestJet executives projected that sustained demand driven by the series would lead to an extension of the Incheon–Calgary seasonal route. The updated schedule will run from March 30 to November 9, 2026, with service frequency increasing to six weekly flights.[108]

On February 4, Destination Canada partnered with Netflix to leverage the global reach of Can This Love Be Translated?[109] After its January release, the series topped charts in 15 countries and reached the Top 10 in 60, including key markets like France, Japan, and Mexico. The series became a catalyst for the "High-value Experiences Group" (HEG), a demographic of 1.6 million travelers seeking Canada's autumn scenery.[110] Alberta Tourism Minister Andrew Boitchenko credited the show with boosting the province's global profile.[106] Travel Alberta and Destination Canada subsequently released official filming location guides in English[111] and Korean, respectively.[112][113]

The surge in interest prompted South Korean travel agencies to introduce specialized "set-jetting" tour packages to Japan, Italy, and Canada.[114][115] Hana Tour reported heightened interest in the Canadian Rockies, specifically identifying Quarry Lake in Canmore as the most-requested site following a romantic scene between leads Kim Seon-ho and Go Yoon-jung.[116] By February 15, Tripbtoz reported that provincial accommodation reservations had doubled. Demand centered on Banff and Canmore, while bookings near Calgary International Airport also rose as travelers sought a balance between logistical convenience and proximity to filming sites.[117]

In March 2026, a Trip.com "2026 Cherry Blossom Season Travel Trends" report found that 70% of surveyed Hong Kong travelers identified korean drama filming locations as a primary factor in their itinerary planning. Can This Love Be Translated? notably boosted interest in Kamakura and Enoshima, Japan, where overall interest grew by over 60% month-over-month. Specifically, train bookings to Kamakura increased by 66%, while related hotel searches and bookings rose by 55%. Reservations for local tours, including sea-view tram rides, shrine pilgrimages, and sunset viewing, saw a 64% increase during the same period.[118]

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