Branding in Seongsu

Branding in Seongsu
Promotional poster
Hangul
브랜딩 인 성수동
Hanja
브랜딩 인 聖水洞
Lit.Branding in Seongsu-dong
RRBeuraending in Seongsu-dong
MRPŭraending in Sŏngsu-dong
GenreRomantic thriller[1]
Created byChoi Sun-mi
Written by
  • Choi Sun-mi
  • Jeon Sun-young
Directed byJung Heon-soo
Starring
Music byJung Seung-hyun[2]
Country of originSouth Korea
Original languageKorean
No. of episodes24
Production
Executive producers
  • Ahn Ji-hoon (CP[2]
  • Choi Seung-eop[2]
  • Kang Bo-yoon[2]
Producers
  • Lee Deok-jae[2]
  • Lee Kyung-sun[2]
  • Lee Won-seok[2]
  • Choi Sun-mi[2]
  • Shin Jung-soo[2]
  • Jung Hee-seok[2]
  • Hong Seung-chul[2]
Cinematography
Editors
Running time30 minutes
Production companies
  • Studio X+U
  • Studio Vplus Co. Ltd.
  • Higround
Original release
NetworkU+ Mobile TV
ReleaseFebruary 5 (2024-02-05) –
March 14, 2024 (2024-03-14)

Branding in Seongsu (Korean: 브랜딩 인 성수동) is a 2024 South Korean romantic thriller mid-form series created by Choi Sun-mi, co-written by Choi and Jeon Sun-young, directed by Jun Heon-soo, and starring Kim Ji-eun, Lomon, Yang Hye-ji, and Kim Ho-young. It was released on U+ Mobile TV from February 5, to March 14, 2024. It is also available for streaming on Lemino in Japan, and Viki and Viu in selected regions.

Synopsis

It is a relationship-reversal romantic thriller set in the branding mecca of Seongsu-dong that follows the soul-swapping story of Kang Na-eon, a tough marketing team leader, and So Eun-ho, a flirtatious intern.[3]

Cast and characters

Main

The youngest marketing team leader who succeeds in every project she touches.
A veteran intern who is responsible for the cuteness of a marketing agency with his sad look and youthful appearance.
A cute and bubbly marketer but sometimes an idiot.
  • Kim Ho-young as Cha Jeong-wu[6]
The art director of Seongsu Agency and Na-eon's best friend of eight years.

Supporting

  • Ahn Yeon-hong as Min Hee-jung[7]
CEO of Seongsu Agency and Na-eon's mentor.
  • Park Gi-deok as Han Yi-jae[7]
An executive of Segye Group, the parent company of Seongsu Agency.
  • Kim Byul as Nam Byeol[7]
Seongsu Agency's marketing team 2 leader and keeps Na-eon in check.
  • Jung Yi-rang as Ri Yeong-ae[8]
A veteran marketer who has been with the agency since its foundation but became part of the underdog team after being hit by young marketers.
  • Jeon Joon-ho as Joo Rex[9]
A very popular guy with his world-warming appearance and style, and has a good personality, but in fact has a big twist.
  • Chae Soo-ah as Park Jenny[10]
An influencer who epitomizes the MZ generation and a member of the Seongsu Agency who entered the underdog team as a high school graduate.
  • Yeon Ji-hyun as Seo Wool-soop[7]
An intern at Seongsu Agency.
An intern at Seongsu Agency. He is a talented person with a cool appearance and personality, who listens and sympathizes with Eun-ho.
  • Ahn Jin-ah as Namgung Da-eun[12]
Eun-ho's first love.
  • Park Young-woon as Nam Yun-hyeok[13]
A top star celebrity.
  • Lee Kwang-hee as Hwang Jae-ha[14]
A charming third generation chaebol who is cheeky but impossible to hate.

Special appearance

CEO of beauty brand XU who has a cool-headed personality that puts people's abilities unlike his gentle smile. (episode 1–4)

Production

Produced and planned by LG Uplus' content production division Studio X+U with Studio Vplus and Higround as co-producers, created by Choi Sun-mi, directed by Jung Heon-soo, who worked on Twelve Nights (2018), and co-written by Choi and Jeon Sun-young.[16][17]

Kim Ji-eun and Lomon were confirmed as the main cast of the series.[18] Later, Yang Hye-ji and Kim Ho-young were added to the main list.[17]

The OST singing lineup of Branding in Seongsu — consists of Bang Ye-dam, Yoo Sung-eun, Mrch, Yoo Yeon-jung (WJSN), The Bain (Choi Bo-hoon), and Bora (Cherry Bullet) — was released through OST production company Vlending Co., Ltd. and Studio X+U social media accounts includes various styles of vocals and fresh and trendy artists, drawing expectations from music and drama fans even before the series air.[19]

Release

Studio X+U confirmed the release date which would be on February 5, 2024, and each episode was released every Monday to Thursday okn U+ Mobile TV. In addition, it is available to stream on OTT platforms such as Viki in 190 countries, Lemino in Japan, and Viu in 16 countries.[20][21]

Original soundtrack

Part 1

Released on February 8, 2024
No.TitleLyricsMusicArtistLength
1."On My Hill"Kim Ho-kyung
  • Jung Seung-hyun
  • Park Tae-hyun
U Sung-eun3:16
2."On My Hill" (Inst.) 
  • Jung Seung-hyun
  • Park Tae-hyun
 3:16
Total length:6:32

Part 2

Released on February 15, 2024
No.TitleLyricsMusicArtistLength
1."Lemon"Kim Ho-kyung
  • Jung Seung-hyun
  • Park Tae-hyun
Yoo Yeon-jung (WJSN)3:52
2."Lemon" (Inst.) 
  • Jung Seung-hyun
  • Park Tae-hyun
 3:52
Total length:7:44

Part 3

February 22, 2024
No.TitleLyricsMusicArtistLength
1."My All" (나의 낮과 밤이 너라서)Kim Ho-kyung
  • Jung Seung-hyun
  • Park Tae-hyun
Bang Ye-dam3:14
2."My All" (나의 낮과 밤이 너라서; Inst.) 
  • Jung Seung-hyun
  • Park Tae-hyun
 3:14
Total length:6:28

Part 4

February 29, 2024
No.TitleLyricsMusicArtistLength
1."Breaking Rocks"Kim Ho-kyung
  • Jung Seung-hyun
  • Park Tae-hyun
The Vane2:54
2."Breaking Rocks" (Inst.) 
  • Jung Seung-hyun
  • Park Tae-hyun
 2:54
Total length:5:48

Part 5

March 7, 2024
No.TitleLyricsMusicArtistLength
1."Star" (함께 띄운 별)Kim Ho-kyung
  • Jung Seung-hyun
  • Park Tae-hyun
Bora (Cherry Bullet)3:27
2."Star" (함께 띄운 별; Inst.) 
  • Jung Seung-hyun
  • Park Tae-hyun
 3:27
Total length:6:54

Part 6

March 14, 2024
No.TitleLyricsMusicArtistLength
1."Only for You" (너로부터야)Kim Ho-kyung
  • Jung Seung-hyun
  • Park Tae-hyun
Mrch3:38
2."Only for You" (너로부터야; Inst.) 
  • Jung Seung-hyun
  • Park Tae-hyun
 3:38
Total length:7:16

References

  1. ^ Lee, Mi-ji (January 9, 2024). 김지은X로몬X양혜지X김호영의 로맨스릴러..'브랜딩인성수동', 메인포스터 공개 [Kim Ji-eun X Lomon X Yang Hye-ji X Kim Ho-young's romantic thriller..'Branding in Seongsu-dong', main poster revealed] (in Korean). Herald Pop. Archived from the original on February 4, 2024. Retrieved February 4, 2024 – via Naver.
  2. ^ a b c d e f g h i j k l m n o Branding in Seongsu. Episode 1. February 5, 2024. U+ Mobile TV.
  3. ^ Kim, Do-gun (January 2, 2024). '브랜딩 인 성수동' 김지은X로몬, 박력키스 1분 전 ['Branding in Seongsu-dong' Kim Ji-eun X Lomon, powerful kiss 1 minute ago] (in Korean). Sports Kyunghyang. Archived from the original on February 4, 2024. Retrieved February 4, 2024 – via Naver.
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