Bowtie Life Insurance

Bowtie Life Insurance
Native name
保泰人壽
Company typePrivate
IndustryInsurance
Founded2017 Hong Kong
Founder
  • Fred Ngan
  • Michael Chan
HeadquartersBowtie Life Insurance Tower,
68 Johnston Road,
Wan Chai,
Hong Kong
Key people
  • Colin Lam (Chairman)
  • John Tsang (Senior Advisor)
  • Tony Mok (Medical Advisor)
  • James Lau (Independent Non-executive Director)
Products
Websitebowtie.com.hk

Bowtie (Chinese: 保泰; Bowtie Life Insurance), is Hong Kong’s first virtual insurer. On 20 December 2018, it was granted Hong Kong’s first virtual insurance licence by the Insurance Authority.[1] Bowtie provides fully online insurance products to customers in Hong Kong, and has been approved by the Food and Health Bureau (now reorganised as the Health Bureau) to launch products under the Voluntary Health Insurance Scheme (VHIS).[2][3]

Bowtie focuses on pure protection insurances, including Voluntary Health Insurance Scheme (VHIS) plans, critical illness insurance, cancer medical insurance, accident insurance, and life insurance.[4] It promotes the principle of “Here to help, not to sell”, and operates a direct-to-consumer model without commissions, supported by technology-driven operations. This approach reduced premiums by up to 40% compared with other insurance products in the market, while offering customer support and one-to-one claims assistance.[5]

According to data from the Insurance Authority, as of Q4 2024 Bowtie ranked first in Hong Kong by the number of new individual non-single-premium policies in the direct sales channel. It also held a 32% share of new individual non-single-premium business sold through online channels, with cumulative total sum assured exceeding HK$133 billion.[6][7][8] Bowtie was named the top-ranked company in Hong Kong in the Financial Times “High-Growth Companies Asia-Pacific 2025” list, and ranked 65th across the Asia-Pacific region.[9] Bowtie’s development has also received industry recognition, including the appointment of former Financial Secretary John Tsang as Senior Advisor, and a US$70 million financing round led by Sun Life in 2025.[10]

On 1 February 2026, Bowtie’s headquarters building at 68 Johnston Road, Wan Chai was officially renamed “Bowtie Life Insurance Tower” (Chinese: 保泰人壽大廈). Bowtie leases seven floors in the building as its new headquarters, including a customer service centre on the second floor. A Bowtie-branded coffee shop, “Bow Coffee”, is scheduled to open at street level in February 2026, providing face-to-face product consultations and services for existing policyholders.[11]

References

  1. ^ Review, Asia Insurance. "Bowtie wins Hong Kong's first virtual insurer license". Asia Insurance Review. Retrieved 2026-02-02.
  2. ^ 黃捷 (2018-12-20). "【保險金融科技】Bowtie取得香港首個虛擬保險牌照". 香港01 (in Chinese (Hong Kong)). Retrieved 2026-02-02.
  3. ^ 區嘉俊 (2019-04-03). "暫專注標準計劃產品 保泰人壽CEO：每個香港人都應該買". 香港01 (in Chinese (Hong Kong)). Retrieved 2026-02-02.
  4. ^ "About Us | Bowtie". www.bowtie.com.hk. Retrieved 2026-02-02.
  5. ^ "Disclosures | Bowtie". www.bowtie.com.hk. Retrieved 2026-02-02.
  6. ^ "Insurance Authority - Quarterly Release of Provisional Statistics for Long Term Business". www.ia.org.hk. Retrieved 2026-02-02.
  7. ^ "BOWTIE LIFE INSURANCE COMPANY LIMITED: Report of the Directors and Audited Consolidated Financial Statements, For the year ended 31 December 2024" (PDF). Bowtie. 2025-07-30.
  8. ^ "BOWTIE LIFE INSURANCE COMPANY LIMITED Disclosure Statement At 31 December 2024" (PDF). Bowtie. 2024-12-31.
  9. ^ "FT ranking: High-Growth Companies Asia-Pacific 2025". www.ft.com. Retrieved 2026-02-02.
  10. ^ "Sun Life boosts stake in Bowtie with $70 million Series C investment". www.insurancebusinessmag.com. Retrieved 2026-02-02.
  11. ^ "Bowtie灣仔設新總部 承租7層樓面 易名「保泰人壽大廈」". 星島頭條 (in Chinese (Hong Kong)). 2025-12-11. Retrieved 2026-02-02.
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