Boito (company)

Boito
Company typePrivate
IndustryFashion
Founded2022
FoundersRicha Maheshwari
HeadquartersBangalore, India
Key people
Richa Maheshwari
ProductsLuxury fashion and lifestyle
Websiteboito.in

Boito is an Indian slow fashion brand founded by Richa Maheshwari in 2022. The brand is known for preserving the traditional handwoven textiles of Odisha, blending them with modern designs.[1][2]

History

After visiting Odisha, engineer Richa Maheshwari founded Boito in 2022.[3] She was impressed with the Bomkai, Khandua and other tribal weaves and textiles she observed.[4][5][6][7]

Boito partnered with number of weaving communities in Odisha to preserve handloom traditions.[8]

Cheongju Craft Biennale, Korea

Boito was featured as one of the participating artists/collectives in the Hyundai Translocal Series: Entangled and Woven — an international craft and art initiative supported by Hyundai Motor Company that brings together artists from Korea, India and the UK to explore craft, community and cultural exchange through textile-based work.[9][10]

XTANT 2025

In May 2025, Boito made its international debut in XTANT 2025, an annual gathering of textile visionaries held in Mallorca, Spain.[11][12]

The Great Elephant Migration

In 2025, Boito participated in The Great Elephant Migration, an international travelling public art installation featuring 100 life-sized elephant sculptures created to raise awareness about biodiversity conservation and human–wildlife coexistence.[13] As part of the project’s Wrapped in History initiative, the brand designed and hand-wove a ceremonial textile blanket draped over one of the sculptures, incorporating Sambalpuri ikat, Khandua silk, Bomkai weaving, Pipli appliqué, and Dongria Kondh embroidery from Odisha.[14]

Textiles and Craft Techniques

Boito is a contemporary Indian fashion and art company which integrates traditional handwoven textiles from Odisha into modern garments.[5][15] The brand collaborates directly with local weaving communities to preserve heritage techniques while adapting fabrics for contemporary Silhouettes.[16] The company uses the different woven techniques such as Khandua, Kotpad Handloom fabrics, Ringa, Kapdaganda, Pasapali, Sambalpuri, and Pipili appliqué work, combining Artisanal craftsmanship with natural fibers and traditional dyeing methods.[1][17]

Founder

Boito was founded by Richa Maheshwari, who is an Indian designer and cultural researcher. She developed the brand after conducting immersive fieldwork in Odisha’s weaving communities. Her work integrates design with anthropology, cultural preservation, and sustainability. Maheshwari is also the creative lead behind Boito’s exhibitions and installations.[18][19]

Notable Arts & Exhibitions

  • Durbar 2026 - At Durbar 2026, Boito brought together Odishan crafts including textiles, metalwork, appliqué, and woodcraft—into cohesive artistic installations. Their installations at Durbar—like Godawan, Boita Durbar, and Spirit of Matriarchy serve as narrative driven works rooted in Odisha’s history, ecology, and communities.[20]
  • Hyundai Translocal Series - In February 2026, Boito was exhibited in the Hyundai Translocal Series: Entangled and Woven, an international craft exhibition hosted at the National Crafts Museum & Hastkala Academy, New Delhi.[21]
  • This and That: Niraba Exhibition, Ahmedabad - Boito collaborated with This and That for the Niraba exhibition at Bougainvillea Gallery, Ahmedabad in November 2025.[22]
  • February 2025 – India Art Fair, New Delhi - Boito debuted at India Art Fair 2025 (Feb 6–9, 2025) with a large-scale Navagunjara installation at Booth C14, supported by Devi Art Foundation.[23]
  • India Art Fair 2025: The event was presented by India Art Fair and held at Triveni Kala Sangam, New Delhi. Boito was invited to exhibit, along with Johargram, 2112 Saldon and East.[16]
  • Whalesong, Parra, Goa (December, 2024 - January, 2025) - Boito' crafts was appeared in 2024. This was a retail exhibition and solo show held at Goa’s Whalesong Art Design Gallery.[24][25]

References

  1. ^ a b Menezes, Anisha (12 December 2025). "Niraba brings sabai grass weaving to contemporary furniture design". The Hindu.
  2. ^ Mallik, Prattusa (2024-02-12). "Obeisance to Odisha: Slow fashion label Boito's first collection, Boito Beginnings, envisages pieces that celebrate the luxury of time". Indulgexpress. Retrieved 2025-01-30.
  3. ^ "A textile-forward brand that's the opposite of fast fashion". thenodmag.com.
  4. ^ Kedar, Namrata (2023-12-04). "How one Indian label is empowering and preserving the weaver communities of Odisha". Vogue India. Retrieved 2025-01-30.
  5. ^ a b Sahu, Diana (2024-02-11). "Tribal weaves sail with luxury in this engineer's 'Boito'". The New Indian Express. Retrieved 2025-01-30.
  6. ^ "A journey into the world of Odisha's timeless Khandua sari". Harper Bazar. Retrieved 2025-01-30.
  7. ^ Kader, Fathima Abdul (2023-12-03). "Take A Journey Into Odia Culture With Label Boito's Handcrafted Textiles". Homegrown. Retrieved 2025-01-30.
  8. ^ "New brand Boito partners with weaving communities in Odisha to preserve handloom traditions". FashionNetwork. 6 December 2023.
  9. ^ "Hyundai Motor Announces the Opening of "Hyundai Translocal Series: Entangled and Woven"". www.hyundai.news.
  10. ^ "Hyundai Translocal Series: Entangled and Woven | Whitworth Art Gallery". www.whitworth.manchester.ac.uk. British Standard Whitworth.
  11. ^ Kulkarni, Srushti (14 May 2025). "From Odisha to Mallorca: Indian luxury label Boito debuts at Xtant 2025". Indulgexpress.
  12. ^ IN, FashionNetwork com (14 May 2025). "Boito to showcase Indian textiles in at Xtant 2025 in Mallorca". FashionNetwork.com.
  13. ^ Kaul, Ipsita (11 July 2025). "How Vikram Goyal And 55 Designers Dressed 100 Elephants In Honour Of Indigenous Craft". Elle India.
  14. ^ "The Great Elephant Migration: Wrapped in History, Curated by Vikram Goyal: Benefit Auction 2025". Artsy.
  15. ^ "Boito is a story of narratives rooted in the culture of Odisha, but with a global perspective". t2online.in.
  16. ^ a b "Threads Of Time: Unveiling Odisha's Vibrant Handloom Legacy | Grazia India". www.grazia.co.in.
  17. ^ Dey, Sohini (6 September 2025). "Folklore inspires slow-fashion label Boito's designs, handwoven by communities in Odisha". Architectural Digest India.
  18. ^ "Boito by Richa Maheshwari weaves Odisha's timeless tales into modern fashion | The Fashion Scoop, Ep 31". India Today. India Today. 28 August 2024.
  19. ^ Kedar, Namrata (4 December 2023). "How one Indian label is empowering and preserving the weaver communities of Odisha". Vogue India. Vogue India.
  20. ^ Menezes, Anisha (2 March 2026). "Durbar 2026: Boito's monumental Godawan, Bonda Matriarchy Wall and Hansa Boita celebrate Odisha's living crafts". The Hindu.
  21. ^ "Hyundai Motor Announces the Opening of Hyundai Translocal Series: Entangled and Woven". HYUNDAI MOTORS.
  22. ^ Menezes, Anisha (12 December 2025). "Niraba brings sabai grass weaving to contemporary furniture design". The Hindu. The Hindu.
  23. ^ "India Art Fair 2025: A cultural extravaganza merging art, luxury, and innovation". Indulgexpress. 6 February 2025.
  24. ^ "Luxury Label Boito Announces Exhibition On Odisha's Spectacular Craftsmanship Techniques". Outlook Traveller. 5 December 2024.
  25. ^ "Boito to hold pop-up in Parra, Goa to showcase Odisha's textiles". FashionNetwork.com. 5 December 2024.
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