Boggi

Boggi is an Italian clothing brand founded in 1939 by Paolo Boggi.^[1] Based in Milan, the company is owned by the Brian & Barry Group, and has over 285 stores in 67 countries. In addition to directly operated retail, the brand is also available at Kadewe, Selfridges, Bloomingdales, Nordiska Kompaniet, El Corte Ingles, and El Palacio de Hierro. E-commerce accounts for roughly 15% of revenue.

The brand was founded by Paolo Boggi in 1939 with the opening of a small shop specializing in tailored suits in Monza.^[2][3][4]

In 1966, after launching its first collection, the company expanded to Milan by opening a store in Galleria Passarella, a prestigious mixed-use complex located near Piazza San Babila and the Duomo. The location was renovated in 2019 to celebrate the brand's 80th anniversary.^[5]

In 1996, Boggi Milano became an international brand with the opening of its first store abroad, in Geneva.^[6]

In 2003, Boggi Milano was acquired for €13.2 million^[7] by the Brian & Barry Group, owned by brothers Carlo, Claudio and Roberto Zaccardi; Sandro De Bruno became President and CEO of the Brian & Barry Group.^[8][9]

From 2009, the brand began an expansion process, opening over 100 stores in Europe, Asia, the Middle East, Russia and South America.^[10]

In 2016, the company established the Boggi Milano Academy, an internal training program aimed at developing new talent and keeping staff updated on the brand.^[11]

In 2019, the company announced plans to expand its operations with the goal of reaching a turnover of €500 million.^[12] The plan included strengthening the e-commerce network and adopting an omnichannel retail strategy.^[6][13][14]

In 2025 the brand opened three directly operated stores in the US: Madison Avenue, Soho on Mercer Street, and The Shops at Columbus Circle.^[15][16] Its flagship U.S. store is a 8,810 sq-ft space at 527 Madison Avenue on the corner of 54th Street.^[17][18][19] Boggi opened shop-in-shop leased spaces inside Bloomingdales malls.^[20]

In 2025, Boggi Milano opened 140 stores across eight countries in two months.^[21] As of 2025, Boggi Milano has more than 240 stores in 63 countries worldwide, including several franchise locations.^[11] Boggi opened a new 10,000 m² automated warehouse in Concorezzo, Monza.^[22]

Carlo Zaccardi, then-CEO of Boggi Milano, died at the age of 58 on February 19, 2025.^[23][24] Claudio Zaccardi became President and CEO of Boggi.

In 2025 Boggi became the official formalwear outfitter and licensee of the FIFA Men’s World Cup and the Women’s World Cup through 2027.^[25][26][27]

• Austria
• Belgium
• France
• Germany
• Greece
• Hungary
• Italy
  • San Babila, B. Aires, Torino, Sanremo, P.ta Romana, Varese, Siena, Bergamo, C.so Vercelli, Monza, Brescia, Firenze, Trento, Padova, Bolzano, Udine, Roma Babuino, Venezia San Marco, Bologna, Verona, Roma Appia, Trieste, Treviso, Cola di Rienzo, Seregno, Alba, Genova, Novara, Bari, Catania, Venezia Mercerie, Torino Lagrange, Roma piazza Venezia, Bologna piazza Mercanzia, Palermo, Como, Milano Via Durini (Casa Boggi)
• Luxembourg
• Russia
• Spain
• Sweden
• Switzerland
• United Kingdom: Jermyn Street, Sloane Square, Westfield London

• Hong Kong: Canton Road in Tsim Sha Tsui
• India
• Kazakhstan
• Malaysia
• Philippines: Rustan's Makati Mall, Manila
• Singapore: Orchard Road Paragon and Takashimaya

• Bahrain
• Egypt: Cairo Festival City Mall
• Iran
• Iraq: Iraq Mall
• Jordan: Taj Mall, Amman
• Kuwait
• Lebanon
• Qatar
• UAE

• Mexico
• Peru
• USA
  • New York City (Madison Avenue, Mercer Street, Columbus Circle)
  • Miami (Brickell City Centre)