Bing Boy

Bing Boy
Company typeCompany-owned and franchise stores
IndustryRestaurant
Founded25 June 2011 in Adelaide, Australia
FounderMing Ma
ProductsUrban Asian street food

Bing Boy is an Australian chain of urban Asian street food restaurants, founded in Adelaide, Australia in 2011. The chain specialises in jianbing (also called Chinese crepes).

The first Bing Boy store was opened in Southern Cross Arcade at Rundle Mall, Adelaide, in June 2011.[1] Founder Ming Ma modeled Bing Boy on the concept of fresh, fast delivery of jianbing that he says is common in China.[2] At Bing Boy stores, bings made of traditional thin wheat omelette with various fillings, are made in full view of patrons.[3]

The first Melbourne Bing Boy opened in November 2012.[4] By December 2014, the chain had 12 stores in South Australia, 18 in Victoria and three in Queensland. The first Perth store opened in December 2014.[5] However, as of February 2026, the majority of stores have closed.

See also

References

  1. ^ Baldwin, Jack (3 July 2014). "All wrapped up". The Lead South Australia. Archived from the original on 14 April 2016.
  2. ^ Keating, Eloise (2 July 2014). "How Bing Boy's Ming Ma put some Aussie zing into traditional Chinese bing". SmartCompany. Private Media Pty Ltd. Archived from the original on 1 May 2016.
  3. ^ "Bing Boy expands across Melbourne" (Press release). 19 April 2014. Archived from the original on 24 March 2016.
  4. ^ "Bing Boy expands in Melbourne". Franchise Business. Cirrus Media. 14 August 2014. Archived from the original on 1 May 2016.
  5. ^ "Bing Boy to open more stores in Western Australia". QSR Media Australia. 13 December 2014. Retrieved 3 December 2025.