Assist-2-Sell
Assist-2-Sell's logo | |
| Company type | Privately held company |
|---|---|
| Industry | Real estate Franchising |
| Founded | 1987 in Reno, Nevada |
| Founders |
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| Headquarters | 1610 Meadow Wood Lane, , U.S. |
Key people |
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| Website | www |
Assist-2-Sell is an American real estate franchise organization operating in the United States and Canada. It was founded in 1987 by Mary LaMeres-Pomin and Lyle E. Martin and is based in Reno, Nevada.
History
Assist-2-Sell was founded in 1987 by Mary LaMeres-Pomin and Lyle E. Martin, who had been conventional real estate agents for 10 years prior to founding Assist-2-Sell.[1] They did not want to spend a significant portion of their time looking for clients so created a discount real estate firm in the hopes that with lower prices, clients would directly come to Assist-2-Sell.[2] Assist-2-Sell is founded in and based in Reno.[3]
According to The Commercial Appeal, Assist-2-Sell "falls between using a traditional real estate firm and selling your home yourself".[4] The Portland Press Herald said in 2000, "Word of Assist-2-Sell's rates and reputation has gotten around the realty circle with reaction ranging from skepticism to intimidation."[5]
Reno Gazette-Journal in 2002 called Assist-2-Sell "[o]ne of North America's largest residential discount realty companies".[6] In 2006, it had 630 offices in Canada and 46 American states.[7]
Its main competitor is the company Help-U-Sell.[8] Newsweek said Help-U-Sell and Assist-2-Sell are "the two largest flat-fee brokerages" that in 2004 had a combined almost 900 offices.[9]
Services and franchise program
Assist-2-Sell has two advertising options for clients to choose from.[8] In the first option, "Direct to Buyer", the real estate agent acts like a conventional agent by marketing the property and dealing with the documents.[8] In the second option, "MLS for Less", sellers get all of the benefits from the previous method as well as having their house listed on the MLS.[8] It advertises houses through newspapers, magazines, mail, and signs, as well as the iHouse2000.com website.[10][11] The company receives a commission only after a house is sold.[12]
Assist-2-Sell started its franchise program in 1995.[13] Every franchisee is managed and held independently.[14] Assist-2-Sell provides coaching for its franchisees by teaching them how to establish and operate a back office, how to hire real estate agents, how to draw in customers, and how to display houses.[3] In 2004, Assist-2-Sell charged franchisees $19,500 in addition to a 5% cut of each sold home.[15]
References
- ^ Helmke, Kathryn (2005-01-16). "Helping hands: Discount real estate firms boast of lower commissons [sic] or flat fees for their services". Naples Daily News. Retrieved 2019-11-30.
{{cite news}}: CS1 maint: deprecated archival service (link) - ^ McCrea, Bridget (2004). Real Estate Agent's Field Guide: Essential Insider Advice for Surviving in a Competitive Market. New York: AMACOM. pp. 117–119. ISBN 0-8144-0809-5. Retrieved 2019-11-30.
- ^ a b Orenstein, Beth W. (2007-08-12). "Top of its class: Valley's Assist 2 Sell franchise is nation's No. 1 for the past 18 months" (pages 1 and 2). The Morning Call. Archived from the original (pages 1 and 2) on 2019-11-30. Retrieved 2019-11-30.
- ^ Moore, Linda A. (2003-03-02). "Flate-Rate Agents Offer Real Estate Option - Assist-2-Sell More Help Than FSBO, Cheapter Than 6%". The Commercial Appeal. Retrieved 2019-11-30.
{{cite news}}: CS1 maint: deprecated archival service (link) - ^ Genthner, Cathy (2000-03-31). "Real Estate Firm Sets Its Fees in a Different Way". Portland Press Herald. Retrieved 2019-11-30.
{{cite news}}: CS1 maint: deprecated archival service (link) - ^ Cartwright, Vanessa. (2002-07-05). "Assist-2-Sell, Help-U-Sell say they offer discounts, quality" (pages 1 and 2). Reno Gazette-Journal. Archived from the original (pages 1 and 2) on 2019-11-30. Retrieved 2019-11-30.
- ^ Swanepoel, Stefan (2006). Swanepoel Trends Report 2007: Top 10 Real Estate Trends. Lagune Niguel, California: RealSure. p. 115. ISBN 978-0-9704523-8-2. Retrieved 2019-11-30.
- ^ a b c d Knightly, Arnold M. (2006-04-24). "New ways to sell real estate are popping up: Help-U-Sell, Assist-2-Sell use bare-bones approach to cut traditional fees". Las Vegas Business Press.
- ^ McGinn, Daniel (2004-04-05). "Breaking the Brokers - As housing prices keep heading through the roof, more sellers are balking at paying full commissions. Some agents are even joining in this homegrown rebellion". Newsweek. Retrieved 2019-11-30.
{{cite news}}: CS1 maint: deprecated archival service (link) - ^ Levin, Julie (2005-02-13). "Real Estate Services at Discount". Miami Herald. Retrieved 2019-11-30.
{{cite news}}: CS1 maint: deprecated archival service (link) - ^ Irwin, Robert (2002) [1993]. The for Sale by Owner Kit (4 ed.). Chicago: Dearborn Trade Publishing (Kaplan, Inc.). pp. 38–39. ISBN 978-0-7931-5026-7. Retrieved 2019-11-30.
- ^ Gardyasz, Joe (2000-02-06). "$etting up a lower standard: Assist-2-Sell shaking up real estate world with flat fee". The Bismarck Tribune. Archived from the original on 2019-11-30. Retrieved 2019-11-30 – via Newspapers.com.
- ^ Jares, Andrea (2000-02-01). "Flat-Rate Brokerage Opens Here - Assist-2-Sell hopes flat rates per sale will undercut competition". Corpus Christi Caller-Times. Retrieved 2019-11-30.
{{cite news}}: CS1 maint: deprecated archival service (link) - ^ Orenstein, Beth W. (1997-07-27). "Discount Brokers - Pennsylvania Marketplace Reflects New Alternatives to Conventional Agencies". The Morning Call. Retrieved 2019-11-30.
{{cite news}}: CS1 maint: deprecated archival service (link) - ^ Rafter, Dan (2004-11-01). "Browsing To Buy". Fortune. Archived from the original on 2019-11-30. Retrieved 2019-11-30.