Asian Contents & Film Market
| Formation | 2005 |
|---|---|
| Type | Film market |
| Location |
|
Parent organization | Busan International Film Festival |
| Website | www.acfm.kr |
The Asian Contents & Film Market (ACFM) is an entertainment trade show that runs alongside the Busan International Film Festival.[1][2] It brings together creators, investors, and buyers large from across Asia, but also from other regions of the world.[2] It is comparable to the Marché du Film in the Cannes Film Festival, with a focus on Asia.
It was previously known as the Asian Film Market, and is currently headed by Ellen Y.D. Kim.[1]
Format
The festival generally pulls together around 2,700 industry professionals for combination of sales market, exhibition booths, panels and networking session. Among the standard components of the market are:[2]
- Busan Story Market (BSM), a market showcasing original IP from Asian publishers
- the Asian Project Market (APM)
- Asian Cinema Fund (ACF), a funding initiative
- the Producer Hub, a networking program
- Platform Busan, panels for emerging film makers
Starting with the 2025 edition ACFM added[3]
- Doc Square, a program for documentary industry
- InnoAsia, a track exploring the role of AI and other technologies in content creation
- "The A" an industry report and summit about entertainment trends in Asia.
History
The market was first announced at a launch party during the Berlinale in February 2006, which the first market taking place eight months later in the Grand Hotel in Busan. The first market hosted 554 companies from 35 countries and 1,160 registered participants.[1] The second iteration took place at the Grand Hotel before moving to Seacloud Hotel by Haeundae Beach for three years. As of 2011, it moved to the Busan Exhibition and Convention Center (Bexco).[1]
References
- ^ a b c d "How Busan's ACFM is embracing innovation for 20th edition: "AI is now reshaping creativity"". Screen. Retrieved 20 September 2025.
- ^ a b c Ramachandran, Naman (20 September 2025). "Busan Market Chief Eyes Tech-Driven Future for Asian Content Hub: 'Traditional Cinema Excellence Meets Cutting-Edge Innovation'". Variety. Retrieved 21 September 2025.
- ^ Shackleton, Liz (19 September 2025). "Busan Market Chief Ellen YD Kim On ACFM New Programs, Working With AI, Regional Cooperation & Lessons From 'KPop Demon Hunters'". Deadline. Retrieved 24 September 2025.