Annelise Loevlie
Annelise Loevlie | |
|---|---|
| Born | |
| Alma mater | University of Vermont |
| Occupation | CEO |
| Organisation | Icelantic Skis |
Annelise Loevlie is an American business executive and skier who is currently the chief executive officer of Icelantic Skis, a Denver-based niche ski manufacturer.
Early life and education
Loevlie grew up in Idaho Springs, Colorado.[1] Her parents run a shotcrete business, a type of sprayable concrete.[2] Loevlie attended to Clear Creek High School and would ski at nearby Loveland Ski Area.[3] She graduated from University of Vermont in 2004 with degrees in international business and Spanish.[2]
Career
In 2006, Loevlie was managing multiple restaurants in the Colorado Front Range area when she joined Icelantic Skis, handling their marketing and sales.[4] In 2014, she took over as CEO,[5] helping to save the company from bankruptcy.[2] She implemented changes including moving Icelantic's headquarters from Denver to Golden, Colorado, electing to fire friends and shutdown the company's European office to reduce overhead.[4][6] Icelantic subsequently returned to profitability and expanded into multiple international markets.[7]
Loevlie advocates for women in the ski industry, citing the small number of women in leadership positions.[1] She has focused on women-specific skis[2] and cites the overall progress that has been made in the quality of women's skis.[5]
Loevlie sits on the board of SnowSports Industries America (SIA).[7]
Awards and honors
In 2014, Loevlie received the Presidential "E" Award for Export Excellence which recognizes people who contribute to the growth of American exports.[8] Her mother received the same award in recognition of the exports of her shotcrete business.[9]
References
- ^ a b Goodman, Sophie (November 1, 2017). "Girls that Shred: Meet Annelise Loevlie, CEO of Icelantic Skis". Denver Gazette. Retrieved December 20, 2025.
- ^ a b c d Hittmeier, Leslie (November 1, 2017). "With Annelise Loevlie at the Helm, Icelantic is Thriving". REI. Retrieved December 20, 2025.
- ^ Horgan, Candace (February 10, 2010). "Colorado homegrown: Icelantic skis moving up". Westword. Retrieved December 20, 2025.
- ^ a b Michelson, Megan (November 29, 2018). "How to Run a Small Ski Company". Outside. Retrieved December 20, 2025.
- ^ a b Firestone, Asa (April 5, 2019). "9 Awesome Entrepreneur Women Who Are Doing Cool Things in Colorado". A-Lodge.com. Retrieved December 21, 2025.
- ^ Sagan, Crystal (November 9, 2017). "#BOSSLADY: Annelise Loevlie". SkiMag.com. Retrieved December 20, 2025.
- ^ a b "6 Boss Ladies Trailblazing In Colorado". BWBacon.com.com. March 24, 2017. Retrieved December 21, 2025.
- ^ Blevins, Jason (June 12, 2014). "Mom-daughter duo behind Shotcrete, Icelantic get presidential honor". The Denver Post. Retrieved December 20, 2025.
- ^ Sok, Haylie (November 11, 2014). "Adventures In Exporting". GlobalTradeMag.com. Retrieved December 21, 2025.