Anís La Castellana
| Type | Anisette liqueur |
|---|---|
| Origin | Spain |
| Introduced | 1920 |
Anís La Castellana is a Spanish anisette liqueur brand produced in Palazuelos de Eresma (Segovia) since the early 1920s, originally made in the family distillery of industrialist Nicomedes García Gómez. It is distilled from anise and star anise, mixed with demineralised water, sugar syrup, and molasses alcohol. The label depicts a woman in traditional Segovian dress standing in front of the Iglesia de la Vera Cruz, Segovia.[1][2][3]
History
Anís La Castellana originated in 1910 when Felipe García began distilling green anise in a small family distillery. After his death in 1919, his son Nicomedes García refined the recipe and patented the brand along with its characteristic bottle and labels. During the Spanish Civil War, the brand launched a nationalist-aligned advertising campaign using the slogan "Anís La Castellana, the anise of Spain," even promoting it to soldiers through poems in newspapers.
In the 1940s the company expanded its factory, built a nationwide distribution network, and introduced a non-refillable cap while running influential radio advertising campaigns that helped it become Spain's main anise brand, selling over seven million liters annually.[4]
See also
References
- ^ "Espíritu emprendedor". El Norte de Castilla (in Spanish). 16 April 2017. Retrieved 12 March 2026.
- ^ "Agenda". El País (in Spanish). 21 April 1989. Retrieved 12 March 2026.
- ^ "Historia de DYC, el primer whisky español que lucha contra su leyenda negra". El Economista (in Spanish). 16 June 2025. Retrieved 12 March 2026.
- ^ García Ruescas, Francisco (1971). Historia de la publicidad en España. Editorial Nacional. p. 104.