Amanda Cassatt

Amanda Cassatt
Born
Amanda Claire Gutterman

(1991-03-12) March 12, 1991
Washington, D.C., U.S.
EducationColumbia University (BA)
Occupations
  • Entrepreneur
  • marketing executive
  • author
Spouse
Samuel Lee Cassatt
​
(m. 2019)​

Amanda Claire Cassatt (née Gutterman; born March 12, 1991) is an American entrepreneur, marketing executive, and author.[1][2] She was also the chief marketing officer at ConsenSys from 2016 until July 2019. Cassatt is the founder and CEO of Serotonin, a Web3 services company.

Early life and education

Cassatt was born in 1991, in Washington, D.C., to Deborah Gutterman, a neuroscientist at the National Institutes of Health, and Peter Gutterman, a computer scientist at The World Bank in Washington, D.C.[1]

She attended the National Cathedral School. She then studied English at Columbia University and graduated magna cum laude in 2013.[1]

Career

Beginning in 2013, Cassat worked as the special projects editor for HuffPost and worked directly with HuffPost's editor-in-chief, Arianna Huffington, to cover topics of unique interest.[3] In addition to her editorial duties, Cassatt wrote articles for HuffPost, reporting on a variety of issues.[4][5]

In March 2015, Cassatt co-founded Slant, a publishing platform and media outlet. Slant's business model paid contributing writers a flat fee plus a majority percentage of the advertising revenue generated from articles published on the platform.[6][7] In addition to being the company's co-founder, Cassatt also served as its editorial director.[8][9]

In 2016, Cassatt became chief marketing officer at ConsenSys, the Ethereum blockchain software technology company founded by Joseph Lubin.[10][11] In September 2018, Cassatt spoke at TechCrunch Disrupt in San Francisco about blockchain technology, along with Lubin.[12] She stepped down as chief marketing officer of ConsenSys in 2019.[1]

In 2020, Cassatt subsequently founded Serotonin, a Web3 marketing agency and product studio for cryptocurrency companies.[13] She serves as CEO of Serotonin.[14] She also serves as president of Mojito, an NFT-based commerce platform incubated by Serotonin.[15][16]

Cassatt published a book in 2023 titled, Web3 Marketing, as a nontechnical overview of the concepts surrounding Web3.[17]

Cassatt was recognized on Forbes's 30 under 30 list and Inc.'s 30 under 30 list in 2020.[18][19]

Personal life

Cassatt married Samuel Cassatt on July 20, 2019, in St. Helena, California.[1]

References

  1. ^ a b c d e "Amanda Gutterman, Samuel Cassatt". New York Times. 21 July 2019. Retrieved 19 September 2020.
  2. ^ "Daily Kickoff". Jewish Insider. 12 March 2020. Retrieved 19 September 2020.
  3. ^ Iris Hyon (27 March 2019). "On the Cutting Edge of Technology and Leadership". U.S. News & World Report. Retrieved 19 September 2020.
  4. ^ Anna Altman (7 October 2014). "In the Face of Ebola, Stay Calm". New York Times. Retrieved 19 September 2020.
  5. ^ Gowrinathan, Nimmi (2014-12-14). "The Torture Report's Missing Victims". Foreign Affairs. ISSN 0015-7120. Retrieved 2025-07-31.
  6. ^ Jack Murtha (13 July 2015). "What it's like to get paid for clicks". Columbia Journalism Review. Retrieved 19 September 2020.
  7. ^ Nathan McAlone (25 November 2015). "Slant wants to transform online media by paying writers 70% of ad revenue — but will that make a difference?". Business Insider. Retrieved 19 September 2020.
  8. ^ Anthony Ha (17 September 2015). "News Startup Slant Combines Crowdsourced Content With Pro Editing". TechCrunch. Retrieved 19 September 2020.
  9. ^ Blanche Johnson (6 November 2015). "Some stars aren't afraid to endorse Donald Trump, but is it a good idea?". Fox News. Retrieved 19 September 2020.
  10. ^ Steven Johnson (16 January 2018). "Beyond the Bitcoin Bubble". New York Times. Retrieved 19 September 2020.
  11. ^ Nick Paumgarten (15 October 2015). "The Prophets of Cryptocurrency Survey the Boom and Bust". The New Yorker. Retrieved 19 September 2020.
  12. ^ "Joseph Lubin, Amanda Gutterman and Sam Cassatt from ConsenSys to Speak at Disrupt SF". TechCrunch. 5 July 2018. Retrieved 19 September 2020.
  13. ^ Nitasha Tiku (13 January 2022). "'Crypto colonizers' in Puerto Rico try to sell locals on the dream". Washington Post. Retrieved 2 April 2023.
  14. ^ "Analysts explore how AI and crypto might flourish during 2024". The Block. Retrieved 2025-09-05.
  15. ^ Josh Glancy (24 April 2022). "Why are cryptocurrency evangelists flocking to Puerto Rico?". The Times. Retrieved 2 April 2023.
  16. ^ Kayleigh Barber (1 March 2022). "Why Serotonin's CEO believes brands should be taking a 'Web2.5 approach'". Digiday. Retrieved 2 April 2023.
  17. ^ Cassatt, Amanda (2023). Web3 Marketing: A Handbook for the Next Internet Revolution. New York: Wiley. ISBN 9781394171958.
  18. ^ "30 Under 30: Media". Forbes. Retrieved 19 September 2020.
  19. ^ John Boitnott (10 March 2016). "30 Under 30: Movers and Shakers in the Content Industry". Inc. Retrieved 19 September 2020.
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