Alicia Douvall

Alicia Douvall
Born
Sarah Howes

(1979-07-24) 24 July 1979
West Sussex, England
Occupations
  • Model
  • television personality
  • entrepreneur
Partner(s)David Anstiss (2025–present; engaged)
Children2

Alicia Douvall (born Sarah Howes 24 July 1979) is an English former glamour model, television personality, and entrepreneur. Douvall became known in the 90s for her glamour modeling, specifically nude for publications such as Page 3, her appearances on British reality television, such as Celebrity Love Island (2006), and Celebrity Big Brother (2015), as well as undergoing numerous cosmetic surgeries.

She is the founder of the vegan skincare brand The Douvall's, which is sold across the United Kingdom and some select stores in America.

Early life

Alicia Douvall was born Sarah Howes on 24 July 1979, and raised in Horsham, West Sussex.[1] At the age of 12, Douvall developed anorexia nervosa as a coping mechanism for the emotional distress caused by her father who often called her "ugly and stupid", resorting to extreme dieting, consuming minimal food, and often went days without eating.[2][3] After she became pregnant with her first daughter at 15, she was pulled from school and kicked out by her parents.[1]

Career

Glamour modeling and cosmetic surgery

In the late 1990s, she changed her name to Alicia Yasmin Douvall, and began her modeling career, posing for Page 3 and presenting on Playboy TV, earning £5000 a month.[1][4][5] Douvall underwent her first breast augmentation at just 17, which she viewed as a way to "enhance" her features and feel more feminine.[6] According to Douvall, over the years, she has undergone more than 350 procedures, including at least 18 breast augmentations, 11 rhinoplasties, liposuction, a chin implant, butt implants, facelifts, and even had her toes shortened equaling out to over £1 million.[2][5]

After birth of her youngest daughter in 2011, Douvall pledged to never have cosmetic surgery again after being diagnosed with sepsis, having a swollen lymph node and lump.[7] In 2015, Douvall said she regretted getting plastic surgery, saying: "I would have not had surgery at all. I can't believe I was so gullible and believed what that they told me," she later said that cosmetic procedures should not be accessible to anyone under 21.[6]

Reality television

In 2006, Douvall appeared on ITV's Celebrity Love Island for its second series, where she was the first evictee.[8] In 2009, Douvall partook in the Sky Living reality series, Rehab, which documented her, along with other celebrities, being treated at a rehabilitation center in Malibu, California, trying to overcome her addiction to plastic surgery.[9]

In 2010, Douvall and her eldest daughter, Georgia, were the subject of the BBC Three documentary, Glamour Models, Mum and Me, which showed Douvall and Georgia, traveling to Nashville, Tennessee, in hopes to getting Georgia a modeling contract in Los Angeles, the program documented Alicia often encouraging Georgia to seek plastic surgery.[10] In 2012, there was a follow up documentary entitled, Glamour Model Mum, Baby and Me, this time, focusing on the pregnancy, and later delivery of Douvall's second child, Papaya Coco Piri.[11]

On January 7, 2015, Douvall joined the fifteenth series of Celebrity Big Brother, which premiered on Channel 5.[12] She became the second housemate to be evicted on Day 17, placing eleventh overall.[13]

Other ventures

In 2011, Alicia and her eldest daughter, Georgia, founded the organic skincare brand, The Douvall's, which is vegan and cruelty free. The line has expanded to argan, body, and hair oils, makeup, candles and room spray, shampoo and conditioner, body wash, and children sleep spray. The Douvall's is sold at Sephora, Debenhams, Superdrug, Walmart, Amazon, and many online boutiques.[14]

In 2015, she published her autobiography, Don't Call Me Ugly. The memoir recounts her childhood struggles, and experiences with fame, plastic surgery, as well as her six month affair with Simon Cowell in 2011, with whom she claimed to have sex eleven times in one night.[15]

Personal life

Douvall is dyslexic. In an interview with The Sun, she said, "Because I'm dyslexic I left school at 14 without learning to read or write, so I don’t have any of the basics other people have, like the alphabet,"[16]

In 2009, Douvall entered the Passages Addiction Treatment Centre in Malibu, California, claiming to be addicted to plastic surgery, stemming from body dysmorphic disorder (BDD), which she had been diagnosed with years prior.[2]

Television appearances

Year Title Notes
2002 Diners Episode: 3 June 2002
2003 The Pilot Show Episode: 12 December 2003
2005 VH1 News Presents Episode: "Plastic Surgery Obsession"
2006 Celebrity Love Island Contestant; Evicted Week 1
2007 The Real Extras Episode: "Casualty and Cuba"
2008 WAG's World Episode: "Alicia Douvall"
2008 Balls of Steel Series 3, Episode 1
2009 Rehab Episode: "Alicia Douvall"
2009 The Jeremy Kyle Show Episode: 9 September 2009
2009–2010 Live from Studio Five Series 1, Episodes 59 & 94
2010 The Podge and Rodge Show Series 5, Episode 10
2010 Glamour Models, Mum and Me BBC Three documentary
2012 Glamour Model Mum, Baby & Me BBC Three documentary
2015 Celebrity Big Brother Series 15 Housemate; Evicted Day 17
2015 Big Brother's Bit On The Side Panelist; 4 episodes
2015 Celebrity Botched Up Bodies Series 1, Episode 3

References

  1. ^ a b c Williams, Interviews by Clio (25 August 2013). "Relative Values: Mum's plastic surgery has ruled her life". www.thetimes.com. Retrieved 5 February 2026.
  2. ^ a b c "Alicia Douvall: Addicted to cosmetic surgery". The Independent. 10 February 2009. Retrieved 5 February 2026.
  3. ^ "'Mum looked like a monster'". NZ Herald. Archived from the original on 8 October 2025. Retrieved 5 February 2026.
  4. ^ "BBC Radio 5 Live - 5 Live In Short, Former Page 3 model: It's not 'old-fashioned'". BBC. 11 September 2014. Retrieved 5 February 2026.
  5. ^ a b "PressReader.com - Digital Newspaper & Magazine Subscriptions". www.pressreader.com. Retrieved 5 February 2026.
  6. ^ a b "Alicia Douvall Says We Need To 'Protect Vulnerable Girls' From Cosmetic Surgery". HuffPost UK. 17 June 2015. Archived from the original on 19 July 2024. Retrieved 5 February 2026.
  7. ^ "Alicia Douvall says she'll need Botox forever after facelift damaged muscle". Yahoo News. 22 July 2021. Retrieved 5 February 2026.
  8. ^ Lord, Annie (29 May 2019). "An Oral History of 'Celebrity Love Island'". VICE. Retrieved 5 February 2026.
  9. ^ Teeman, Tim (12 February 2009). "Rehab; Nature's Great Events; Terry Pratchett: Living with Alzheimer's". www.thetimes.com. Retrieved 5 February 2026.
  10. ^ Ferguson, Euan (7 August 2010). "The Deep; Glamour Models, Mum and Me; The Normans; Rev". The Guardian. ISSN 0261-3077. Retrieved 5 February 2026.
  11. ^ "PressReader.com - Digital Newspaper & Magazine Subscriptions". www.pressreader.com. Retrieved 5 February 2026.
  12. ^ "Celebrity Big Brother 2015: the housemates in pictures". The Guardian. 7 January 2015. ISSN 0261-3077. Retrieved 5 February 2026.
  13. ^ "Alicia Douvall is OUT of Celebrity Big Brother 2015!". Heatworld. 23 January 2015. Retrieved 5 February 2026.
  14. ^ "About Douvall's Argan Skincare range". Douvalls Beauty. Retrieved 5 February 2026.
  15. ^ "Alicia Douvall Dishes Dirt On Simon Cowell: We Had Sex Eleven Times A Night". Yahoo News. 13 November 2015. Retrieved 5 February 2026.
  16. ^ "Alicia Douvall hits back at bullies: 'I don't have basics like the alphabet but that doesn't mean I'm thick'". Heatworld. 26 January 2015. Retrieved 5 February 2026.