Alguém Perdeu

Alguém Perdeu is a Portuguese telenovela which began airing on CMTV on March 18, 2019 and ended on October 24, 2019.^[1]

Its main actors were Mafalda Luís de Castro, Anabela Teixeira, António Pedro Cerdeira and Nuno Janeiro.

Madalena, a rich and powerful businesswoman, felt guilty for the death of her only grandson, which occurred by mistake at the pool of the family's home when the child was at her control. His death caused Leonor, Madalena's only daughter, to enter into a spiral of destruction and madness, putting her career at risk, as well as her marriage with ambitious Bruno. Leono's pain is even larger due to the fact that she cannot have more children.

Seeing his daughter's loss, and with the help of his husband, Rodrigo,

Vendo a filha perder-se, e com o apoio do marido, Rodrigo, Leonor's stepfather, Madalena proposes her daughter to use her belly to create another child. But this mother-to-daughter gestation replacement ends up being from an unexpected monstrosity.

Written by António Bandeira, the telenovela tackled marginality, drug consumption, repressive homosexuality and luxury prostitution.

Pre-production began in mid-September 2018 under the tentative name Pecados Capitais, signing up Sofia Arruda, Lupe Romero and Almeno Gonçalves as its first actors.^[2] The name Alguém Perdeu was announced on September 25, 2018 at the newspaper's Sexy 20 gala. For this end, CMTV hired SP Televisão to produce and António Bandeira to write the telenovela, which was part of the channel's strategic plan for 2019.^[3]

A special event was held on February 26, 2019, in Forte da Cruz, Cascais, airing on CMTV,^[4] where it was also revealed that it would premiere on March 18 during primetime.^[5] It was also revealed that, by watching Alguém Perdeu, its viewers would leave competing channels; CMTV had also signed a contract with SP to produce a second telenovela.^[6] Elements of its team, including some actors, watched the first episode at a special screening the day before its premiere.^[7]

The first episode had 1,6% rating and 3,3% share, attracting at least 166,000 viewers.^[8] Ratings were lower than the average for the 8pm edition of CM Jornal.^[9] On May 15, the channel decided to halt all filming and fired all 150 staff, leaving only 82 out of the planned 200 episodes broadcast, due to declining ratings and a constantly changing timeslot.^[10] What remained of the telenovela continued to be seen until the episodes in stock ran out.^[11]