Alexander Daas
| Company type | Private |
|---|---|
| Industry | Eyewear |
| Founder | Alex Feldman |
| Products | |
| Services | |
| Website | AlexanderDaas.com |
Alexander Daas is an American luxury eyewear brand and retailer of prescription reading glasses, sunglasses, and contact lenses, based in California. It also offers eye exams by independent optometrists on-site.[1]
History
Alexander Daas was started in San Francisco in 2010[2][3] and is currently headquartered in San Diego, United States. Originally, the brand specialized in small PD (pupillary distance) eyewear for narrow faces[1] but has since expanded into eyewear for all face shapes and sizes.
The brand and company were founded by Alex Feldman, an American eyewear designer, stylist, and optician.[4]
Locations
As of 2025, the company has five Alexander Daas Opticians locations across California, including Del Mar in San Diego,[5] San Clemente in Orange County,[6] Larchmont Village in Los Angeles,[7] Palo Alto in Silicon Valley,[8] and the Marina in San Francisco (called San Francisco Optics by Alexander Daas, established in 1979).[3] The brand has had pop-up shops in downtown San Diego and Studio City.[9] These stores sell eyewear brands including their house brand and others.[7]
References
- ^ a b "Stylist Sets Sights on San Diego, Again". San Diego Business Journal. 2022-03-16. Retrieved 2024-01-04.
- ^ Patricia, Lombard (January 8, 2024). "Alexander Daas Opticians – Over 10 Years on Larchmont". Larchmont Buzz. Retrieved February 9, 2024.
- ^ a b "Alexander Daas sunglasses: Eye Do frames" SF Gate. Retrieved 2013-11-10.
- ^ "The son of immigrants with a family optician shop now has a luxury eyewear brand that’s become a Hollywood favorite" Fortune. Retrieved 2025-12-29.
- ^ "Luxury eye-wear brand, Alexander Daas, expands to Del Mar" San Diego Tribune. Retrieved 2025-12-29.
- ^ "Meet Alexander Daas Founder Alex Feldman" Modern Luxury. Retrieved 2025-12-29.
- ^ a b Alcala, Natalie (2013-09-06). "An SF Eyewear Guru's Indie Optical Shop Lands on Larchmont". Racked LA. Retrieved 2024-01-04.
- ^ "Luxury eyewear brand to open in Town & Country" Palo Alto Online. Retrieved 2025-12-29.
- ^ DAAS, ALEXANDER. "Boutiques and Eye Exams". ALEXANDER DAAS. Retrieved 2024-01-07.
External links
- Alexander Daas Official site