Alert (gum)
| Product type | Chewing gum |
|---|---|
| Owner | Mars, Inc. |
| Produced by | Wrigley Company |
| Introduced | 2013 |
| Website | mars.com/alert-fruit |
Alert is an energy caffeine gum produced by the Wrigley's company that entered the U.S. market in April 2013.[1]
Sales and marketing
Sales are aimed at adults 25 and older who want a portable energy product. An eight-piece pack of Alert retails for $2.99 (U.S.).[2][3]
Taste
The gum is remarkable for a bitter, medicinal taste.[4]
Caffeine
According to the company, one piece of gum contains the same amount of caffeine as half a cup of coffee, which is about 40 milligrams.[5]
FDA investigation
Wrigley temporarily halted production and sales of its Alert energy gum as the Food and Drug Administration (FDA) investigates the safety of caffeinated-food products, especially the possible effects of caffeinated gum on children and adolescents.[6]
References
- ^ Wrigley halts production of caffeine gum by Saundra Young on CNN.com. 8 May 2013
- ^ "Wrigley Rolls Out Caffeinated Gum 'Alert'". adweek.com. 8 March 2013. Retrieved 9 May 2013.
- ^ Mosbergen, Dominique (11 March 2013). "Wrigley To Launch Caffeinated 'Alert Energy' Gum". Huffington Post. Retrieved 9 May 2013.
- ^ "Caffeine Gum Rattles Nerves of Health Experts". ABC News. Retrieved 9 May 2013.
- ^ "Wrigley Stops Production of Caffeine Gum". your4state.com. Retrieved 13 September 2013.
{{cite web}}: CS1 maint: deprecated archival service (link) - ^ "WRIGLEY HALTS CAFFEINATED GUM". AP. Archived from the original on 26 May 2013. Retrieved 9 May 2013.