Aidan Zamiri

Aidan Zamiri
Zamiri in 2026
Born
Aidan O'Rourke[1]

1995 (age 30–31)
Alma materCentral Saint Martins
Occupations
  • Photographer
  • film director
Years active2020–present

Aidan O'Rourke, known professionally as Aidan Zamiri, is a Scottish photographer and filmmaker.[2][3][4] A graduate of Central Saint Martins, Zamiri studied graphic design at the university but quickly moved behind the camera. He is known for his creative partnerships with musicians Caroline Polachek, FKA Twigs, Charli XCX and actor Timothée Chalamet, among others. This work has included music videos, advertising campaigns, fashion photography and package design for his various clients.

Zamiri's film directorial debut, The Moment (2026), is a mockumentary film documenting the rehearsal process leading up to Charli XCX's Brat 2024-25 arena tour.

Early life

Zamiri grew up in a suburb of Glasgow. His mother is Iranian and his father is Scottish-Irish.[2][5] He attended Central Saint Martins, where he studied graphic design, graduating in 2017.[1][6][7] He chose Zamiri as his stage name as it is his grandmother's maiden name and easier to google than O'Rourke.[1]

Career

One of Zamiri's first jobs behind the camera was to document Victoria Beckham's travels with her family across Europe and the Middle East.[2] He is known for directing numerous music videos including the videos for the songs "360"[8] and "Guess"[9] by Charli XCX, "Birds of a Feather" by Billie Eilish[10] and "Sum Bout U" by 645AR featuring FKA Twigs.[11]

Zamiri has directed and photographed ad campaigns for Nike, Google and Converse, and magazine spreads featuring Timothée Chalamet and Linda Evangelista, among others.

He also shot the album covers for Sega Bodega's Romeo and Dennis albums, PinkPantheress' Heaven knows, and Caroline Polachek's Desire, I Want to Turn Into You.

Zamiri first met Chalamet in 2024, the actor contacted him as he wanted Zamiri to shoot his Rolling Stone cover after seeing his music videos online. They quickly became close friends, with Chalamet describing him as a "creative partner".[2] They have worked together on Chalamet's press tours for the films A Complete Unknown (2024) and Marty Supreme (2025).[2]

In 2026, Zamiri made his feature directorial debut with The Moment, a mockumentary film surrounding Charli XCX preparing for her Brat Tour and satirizing the cultural phenomenon Brat Summer.[12] He first met the musician in 2022 at Polachek's birthday party.[2]

Awards and honors

In 2024, Zamiri won Video of the Year and Best Pop Video for 360 at the UK Music Video Awards.[13]

Filmography

Film

  • The Moment (2026) – as director and co-screenwriter, with Bertie Brandes

Music videos

  • "Party" by Planet 1999 (2020) – co-directed with Eamonn Freel
  • "All of My Love" by RAYE & Young Adz (2020)
  • "So When You Gonna..." by Dream Wife (2020)
  • "Sum Bout U" by 645AR featuring FKA Twigs (2020)
  • "Slime" by Shygirl (2020) – co-directed with Shygirl
  • "Moonrise" by Ultra Caro (2021) – also editor
  • "Over U" by Ultra Caro (2021) – also editor
  • "Ride the Dragon" by FKA Twigs (2022)
  • "Meta Angel" by FKA Twigs (2022) – also editor
  • "Jealousy" by FKA Twigs featuring Rema (2022)
  • "Darjeeling" by FKA Twigs featuring Jorja Smith & Unknown T (2022) – also editor
  • "Bliss" by Yung Lean featuring FKA Twigs (2022) – also co-editor, with Jack Foster
  • "Papi Bones" by FKA Twigs featuring Shygirl (2022) – also co-editor ,with Jack Foster
  • "Oh My Love" by FKA Twigs (2022) – also co-editor, with Jack Foster
  • "Honda" by FKA Twigs featuring Pa Salieu (2022) – also co-editor, with Jack Foster
  • "Which Way" by FKA Twigs featuring Dystopia (2022) – also editor
  • "Thank You Song" by FKA Twigs (2022) – also editor
  • "Picture in My Mind" by PinkPantheress featuring Sam Gellaitry (2022)
  • "Sugar" by Obongjayar (2022)
  • "Pamplemousse" by FKA Twigs (2022) – co-directed with Yuma Burgess
  • "Greatest Hits" by Jockstrap (2022)
  • "Jetski" by Tiberius B (2023)
  • "HHB" by Tiberius B (2023)
  • "Victorious" by Yung Lean & Bladee (2023)
  • "Capable of Love" by PinkPantheress (2023)
  • "360" by Charli XCX (2024) – also writer
  • "Guess" by Charli XCX featuring Billie Eilish (2024)
  • "Birds of a Feather" by Billie Eilish (2024)
  • "Forever Yung" by Yung Lean (2025)
  • "Residue" by A. G. Cook (2026)

References

  1. ^ a b c Zamiri, Aidan (May 10, 2022). Storytelling, creativity and working with singer-songwriter FKA twigs | Aidan Zamiri. It's Nice That (Speech). Retrieved January 3, 2026 – via YouTube.
  2. ^ a b c d e f Cheslaw, Louis (November 10, 2025). "Young, Cool and Directing a New Generation of Stars". The New York Times. Retrieved November 17, 2025.{{cite news}}: CS1 maint: deprecated archival service (link)
  3. ^ Rayner, Alex (September 20, 2025). "Meet the new generation of music video directors breaking the internet". The Sunday Times. Retrieved January 3, 2026.{{cite web}}: CS1 maint: deprecated archival service (link)
  4. ^ Turley, Richard (December 30, 2024). "How Aidan Zamiri Made the Music Video Essential Again". Interview. Retrieved November 17, 2025.{{cite web}}: CS1 maint: deprecated archival service (link)
  5. ^ Pennant, Felicia (April 30, 2020). "Aidan Zamiri Dazed 100 | Dazed". Dazed. Retrieved January 3, 2026.{{cite web}}: CS1 maint: deprecated archival service (link)
  6. ^ "Who is Aidan Zamiri, the man shaping the stars' image from Charli xcx to Billie Eilish?". Numéro. October 13, 2025. Retrieved January 3, 2026.{{cite web}}: CS1 maint: deprecated archival service (link)
  7. ^ Williams, Megan (November 16, 2023). "Aidan Zamiri on cutting through to culture". Creative Review. Retrieved January 3, 2026.{{cite web}}: CS1 maint: deprecated archival service (link)
  8. ^ Velasco, Matthew (May 10, 2024). "A Guide To All The 'It' Girls in Charli XCX's '360' Video". W. Retrieved January 3, 2025.{{cite web}}: CS1 maint: deprecated archival service (link)
  9. ^ "Charli xcx and Billie Eilish share Aidan Zamiri-directed new 'Guess' video". Dazed. August 2, 2024. Retrieved January 3, 2026.{{cite web}}: CS1 maint: deprecated archival service (link)
  10. ^ Monroe, Jazz (September 27, 2024). "Billie Eilish Shares New "Birds of a Feather" Video". Pitchfork. Retrieved January 3, 2026.{{cite web}}: CS1 maint: deprecated archival service (link)
  11. ^ Yoo, Noah (August 4, 2020). "FKA twigs Joins 645AR for New Song "Sum Bout U"". Pitchfork. Retrieved January 3, 2026.{{cite web}}: CS1 maint: deprecated archival service (link)
  12. ^ Millman, Ethan (October 9, 2025). "Charli XCX Film 'The Moment' to Feature Kylie Jenner, Rachel Sennott, Alexander Skarsgård". The Hollywood Reporter. Retrieved January 3, 2026.{{cite web}}: CS1 maint: deprecated archival service (link)
  13. ^ Williams, Megan (October 10, 2024). "Charli XCX wins best video at UK MVAs 2024". Creative Review. Retrieved January 3, 2026.{{cite web}}: CS1 maint: deprecated archival service (link)
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