Agency of record

This article is about the advertising and marketing term. For the insurance policy term, see agent of record.

An agency of record (AOR) in advertising and marketing is an agency that is authorized to purchase advertising (such as radio, television advertising or online advertising) on behalf of the company with which they have an agency contract.[1]

References

  1. ^ "Agency of record", Dictionary of Marketing Terms, Barron’s Educational Series, retrieved 2020-11-17 – via AllBusiness
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