Advantage Solutions

Advantage Solutions Inc. (ADV), commonly known as Advantage, is a global sales and marketing company known for its work with consumer goods manufacturers and retailers.^[4][5] Advantage was founded in Irvine, California in 1987 and is currently headquartered in St. Louis with corporate offices in Chicago.^[6]

The company went public in October 2020 following a merger with SPAC Conyers Park II Acquisition Corp.^{[7][8][9][10][11]}

Advantage Solutions was founded in 1987 by Sonny King in Irvine, California, under the name Advantage Sales & Marketing, and focused on marketing and outsourced sales for consumer packaged goods manufacturers.^[12] Over the following decades, the company expanded, completing more than 50 M&A transactions since 2014.^[13][14][15]

In 2014, private equity firms Leonard Green & Partners and CVC Capital Partners acquired Advantage Sales & Marketing, the parent company of Advantage Solutions, from Apax Partners.^[16][17]

On November 14, 2017, Advantage Solutions agreed to acquire Daymon Worldwide, a Stamford-based private-label brand development and retail services firm, from Bain Capital and Yonghui Superstores.^[18] The combined company ended up with operations in 45 countries.^[19][20]

In October 2020, Advantage Solutions became a publicly traded company through a merger with the special-purpose acquisition company (SPAC) Conyers Park II Acquisition Corp,.^[11][21][22] It started trading on the Nasdaq Global Select Market under the ticker “ADV” starting October 29, 2020.^[23]

In February 2023, Dave Peacock was appointed the new CEO, replacing Jill Griffin.^[24][25][26]

In early 2024, Advantage Solutions relocated its corporate headquarters from Irvine, California, to Clayton, Missouri.^[4][27][28]

In June 2024, Advantage Solutions announced the sale of digital advertising platform Jun Group to Sweden-based Verve Group SE for $185 million.^[29] The transaction completed in July 2024.^[29]

Advantage Solutions merged two of its subsidiaries, Amp Agency and Advantage United Commerce, to form AMP (Advantage Marketing Partners) in 2025.^[30] In 2025, Advantage Solutions partnered with Instacart to provide real-time shelf data for consumer packaged goods companies.^[5]

Official website