AMI Paris

AMI
Company typePrivate
IndustryLuxury fashion
Founded2011 (2011) in France
FoundersAlexandre Mattiussi
HeadquartersParis, France
ProductsPrêt-à-porter
Websitewww.amiparis.com

AMI is a French high-quality, ready-to-wear fashion house founded by Alexandre Mattiussi in 2011. The headquarters is located on 54 Rue Étienne Marcel in Paris, France. The brand represents modern Parisian elegance, simplicity, and approachable luxury. Ami means "friend" in French and is synonymous with his initials.

History

Alexandre Mattiussi previously worked at Christian Dior's "30 Montaigne" men's line, at Givenchy as first assistant for menswear, and at Marc Jacobs.[1][2] His work at these luxury brands was aimed at wealthy clients. While he was crafting cashmere sweaters for Marc Jacobs, he realized he couldn't afford the sweaters he was designing.[3] This motivated Mattiussi to create Ami, reliable clothing that he and his friends can wear[4] In 2013, Nicolas Santi-Weil joined the company as CEO.[5]

The brand quickly gained international success.[6][5] In December 2012, the brand opened its first boutique in Paris. Due to AMI's success, Alexandre Mattiusi became the first male fashion designer to win the ANDAM (Association Nationale pour le Développement des Arts de la Mode) Fashion Awards, a benchmark for designers to enter the famed Paris Fashion Week.[7] In 2016, he became a member of Fédération de la Haute Couture et de la Mode.[8]

In 2017, the brand launched its AMI de Cœur line.[6] In 2019, Ami launched womenswear. [5] In 2021, Sequioa Capital China acquired a controlling stake in Ami. [9]

As of 2021, Ami had expanded to more than 60 stores, more than 700 points of sale, and boutiques, spanning New York, China, and Japan.[10] The brand also opened a store in New York's SoHo neighborhood at 77 Greene Street.[11] According to the Financial Times, the company's revenue had grown from €35 million in 2019 to €300 million for the year ending March 2023.[12] In February 2025, Ami opened a new flagship in Paris's Marais district at 96 rue de Turenne, described as the brand's largest store in the world.[13] In November 2025, Ami opened its first flagship store in Brussels, Belgium.[14]

Success and social media

AMI has a community of more than a million followers on Instagram. Posts consist of polished visuals, including Parisian runway highlights and notable heart logo moments. Fans gravitate towards the brand's lifestyle storytelling, candid runway videos, and rooftop shows at Galeries Lafayette. AMI branches into TikTok, which engages with fans and the community in their well-known storytelling content. Furthermore, the popular Netflix show, Emily in Paris, featured pieces from AMI. The success of AMI can be attributed to its digital presence in fashion culture and development from logo recognition to sophisticated outfitting.[15]

Collaborations

  • (2015) AMI collaborated with Moncler, an Italian luxury fashion brand, on a curated outerwear collection for their Fall/Winter season[16]
  • (2017) AMI collaborated with GAP on their campaign highlighting designers globally[17]
  • (2022) The PUMA collaboration featured "Chapter 1" and "Chapter 2". Blending Parisian tailoring with sportswear.[18]
    • Chapter 1 introduced a premium, relaxed wardrobe focused on family and friends in Spring 2022.
    • Chapter 2, introduced in the winter of 2022, focused on outdoorsy, technical, and colorful pieces such as sneakers, fleece, and jackets.
  • (2023) saw a collaboration with Antoine Dupont, the French rugby player
  • (2026) a month-long collaboration with the iconic brasserie Balthazar in New York City, featured co-branded, limited items which included a special menu and a bakery cart[19]

References

  1. ^ Echos, Les (April 10, 2015). "Alexandre Mattiussi - Le créateur qui vous veut du bien". lesechos.fr (in French). Retrieved January 13, 2025.
  2. ^ "Alexandre Mattiussi | BoF 500 | The People Shaping the Global Fashion Industry". The Business of Fashion. August 12, 2024. Retrieved January 13, 2025.
  3. ^ Bhagchandani, Umesh (October 23, 2025). "Getting To Know Ami Paris: Why Is Everyone Obsessed With The Parisian Brand?". Mayfeyr.
  4. ^ Leitch, Luke (2026-01-21). "Bros Before IPOs: Ami's Alexandre Mattiussi and Nicolas Santi-Weil on 13 Years of Friendship". Vogue. Retrieved 2026-03-13.
  5. ^ a b c Beresford, Jessica (September 20, 2024). "Everyone, everywhere is wearing Ami Paris. Why?". Financial Times. Retrieved January 13, 2025.
  6. ^ a b "L'AMI de cœur, l'histoire du succès fou d'un logo de la mode" (in French). January 22, 2022. Retrieved January 13, 2025.
  7. ^ WW, FashionNetwork com (2017-05-30). "AMI, United Arrows and Kinfolk named GQ and Gap's Best New Menswear Designers". FashionNetwork.com. Retrieved 2026-03-13.
  8. ^ "AMI, vainqueur du prix de l'Andam 2013". Le Nouvel Obs (in French). July 5, 2013. Retrieved January 13, 2025.
  9. ^ "Sequoia Capital China Takes Majority Stake in Ami". The Business of Fashion. 2021-01-07. Retrieved 2026-03-14.
  10. ^ Templeton, Lily (2021-12-06). "EXCLUSIVE: Alexandre Mattiussi Heads to U.S. With First Ami Store in New York". WWD. Retrieved 2026-03-13.
  11. ^ Templeton, Lily (2021-12-06). "EXCLUSIVE: Alexandre Mattiussi Heads to U.S. With First Ami Store in New York". WWD. Retrieved 2026-03-14.
  12. ^ "Client Challenge". www.ft.com. Retrieved 2026-03-14.
  13. ^ WW, FashionNetwork com (2025-02-19). "Ami Paris opens new flagship in French capital's Marais district". FashionNetwork.com. Retrieved 2026-03-14.
  14. ^ Garel, Julia (2025-11-13). "Ami Paris opens first Belgian flagship in Brussels". FashionUnited. Retrieved 2026-03-12.
  15. ^ PR, FashionUnited (2025-10-03). "Brand Radar: Friendship at the heart of Ami Paris". FashionUnited. Retrieved 2026-03-13.
  16. ^ "Moncler AMI, when two brands join forces - Graduate Store | EN". THE GRADUATE STORE. Retrieved 2026-03-13.
  17. ^ "Ami, Alexandre Mattiussi GAP Collaboration - Graduate Store | EN". THE GRADUATE STORE. Retrieved 2026-03-13.
  18. ^ "PUMA AND AMI HAVE PARTNERED TO CELEBRATE FAMILY AND FRIENDS WITH AN EXCLUSIVE COLLABORATION | PUMA®". about.puma.com. Retrieved 2026-03-13.
  19. ^ Gardner, Chris (2026-02-13). "From Coffee Cups to Croissants, Balthazar Gets (Temporary) French Makeover From Ami Paris". The Hollywood Reporter. Retrieved 2026-03-13.
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