4Fingers Crispy Chicken

4FINGERS Crispy Chicken
Company typePrivate company
IndustryFood and Beverage
Founded2009 (2009)
Headquarters
Number of locations
27
Area served
Australia
Indonesia
Malaysia
Singapore
Thailand
Key people
Vijay Sethu (Owner)
Products
Number of employees
150
Website4fingers.com

4Fingers (stylised as 4FINGERS; also known as 4FINGERS Crispy Chicken) is a Singaporean multinational chain of fast casual restaurants that specialises in Asian-style crispy fried chicken.

Headquartered in Singapore, the chain was founded in 2009 and currently has 27 stores across Singapore, Malaysia, Indonesia, Thailand and Australia. The company expanded to Malaysia in 2015. The brand also has two outlets in Medan, Indonesia, and one in Central Ladprao, Bangkok, Thailand. From June to July 2017, 4Fingers also opened an outlet in Melbourne, Australia[1] and two outlets in Queensland, Australia, with plans for expansion to Europe and the US in the future.[2]

History

4Fingers was established in 2009.[3][4]

In 2015, they opened their first overseas store in Kuala Lumpur, Malaysia. In June 2017, 4FINGERS announced its expansion to Australia, with their first store located on Bourke Street, Melbourne.[5]

In September 2019, 4Fingers announced its acquisition of 50% stake in Australia-based Mad Mex Fresh Mexican Grill (Mad Mex).[6]

As part of the partnership, 4Fingers will initially establish Mad Mex's presence in Southeast Asia and expects to open a number of outlets in Singapore and Malaysia by the end of 2019.

Products

4Fingers offers free-range fried chicken, baked burger buns and kimslaw (kimchi coleslaw). The menu also includes Asian rice boxes, salads and crispy seafood dishes. Their core products are based on their signature sauces, which are made from a base of fermented soy sauces.[5]

References

  1. ^ "Singaporean fried chicken chain 4FINGERS expands into Australia". www.businessreviewaustralia.com. Archived from the original on 22 August 2017. Retrieved 28 November 2025.
  2. ^ "4Fingers has appetite for Western markets". 30 May 2017. Archived from the original on 11 January 2018.
  3. ^ Tay, Vivienne (19 July 2017). "4FINGERS brings on board ad veteran Linda Locke". Marketing Interactive.
  4. ^ Escobedo, Joe. "How Singaporean Fried Chicken Chain 4FINGERS Grew Its Revenue From $2M To $30M In Only Four Years". Forbes.
  5. ^ a b "Now Open: Singapore's 4Fingers Crispy Chicken Lands in Melbourne". Broadsheet. Retrieved 31 January 2023.
  6. ^ Shiao, Vivien (20 September 2018). "4Fingers acquires 50% stake in Aussie brand Mad Mex". Business Times. Retrieved 14 August 2022.
  • Media related to 4Fingers at Wikimedia Commons
  • 4Fingers acquires 50% stake in Aussie brand Mad Mex